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Why do I refer to the PESO Model™? It's simple – it works. Having completed a course, read the book, and actively engaged with the...

As described in previous posts, international expansion success hinges on more than the quality of the product—it requires an...

In the ever-expanding global market, communications success relies heavily on the ability to adapt messaging for different regions.

One of the most important dates in the Chinese calendar is next month - Chinese New Year on 10 February. This recent South China Morning...

Establishing your brand in Hong Kong requires a multifaceted approach beyond products and packaging and strategic partnerships.

Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...

Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...

We are thrilled to announce the release of the Second Edition of our eBook: '16 Proven Steps for Trade Show Participation Success.' After...

Entering international markets and securing distribution channels is just the start. Read the top 4 elements of post-export marketing.

In today's rapidly evolving business landscape, establishing a robust presence and continually and effectively managing your brand's...

The clock is ticking as soon as your product is stocked, and every moment without a public relations and marketing plan costs you money.

Press events are an important part of public relations and are crucial for businesses in Hong Kong to showcase their services and...

I had lots of fun at the Edinburgh International Fringe Festival this past weekend. One show stood out, not just because the comedian was...

In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...

Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia

This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.

Trade Show Participation: Maximising Organiser Resources

This photos shows several people at a marketing team meeting

Harnessing the power of PR at Trade Shows

A photo of a trade show.