top of page

Search

Trade Show PR & Marketing
Insights and tactics to make trade shows and exhibitions deliver measurable results. From pre‑event messaging and stand promotion to onsite media engagement and post‑show follow‑up, these articles show how to use PR and marketing to maximise leads, visibility and ROI at events. Ideal for teams who want more than “turn up and hope for the best.”


How to Choose a PR Agency or Consultant: Senior Support, Efficient Budgets, Real Results
As a former Head of Comms, I explain how to choose PR support based on strategy, budget and real results for stakeholders, and why regional and independent agencies often fit that brief.
Mandy Queen
Mar 123 min read


How to Use Media Relations and Social Media to Boost Your International Presence at Trade Shows
How to Use Media Relations and Social Media to Boost Your International Presence at Trade Shows. Trade Show Media Relations and Marketing.
Mandy Queen
Dec 5, 20243 min read


Why Digital Marketing Alone is Insufficient for Successful Global Expansion
Success in new markets demands more than online campaigns.
Mandy Queen
Oct 23, 20242 min read


Unlocking International Success: The Essential Guide to Localising Your Trade Show Booth Staff
A crucial factor in exhibiting at international trade shows is localising and training your booth staff. These individuals serve as the face of your brand on international soil, so choosing the right team to partner with is vitally important. The Foundation of Success: Localising Your Booth Staff 1. Work with Trusted Resources Tap into reliable resources for staffing recommendations to set a strong foundation for your international trade show success. Ask the trade show organ
Mandy Queen
Sep 24, 20242 min read


Mastering Trade Promotion and Unforgettable Corporate Events: Insights from Billy MacNeill
This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.
Mandy Queen
May 31, 20235 min read
bottom of page