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International PR & Marketing Consultant

  • Mandy Queen

Post Export Marketing: Mastering PR and Marketing in an International Market


Entering new international markets and securing distribution channels is a significant achievement, but it's just the beginning. As soon as your products are on the shelves, you lose money. You must have a comprehensive marketing and public relations (PR) plan ready to execute. In this blog post, we'll concentrate on the top four elements that are crucial for your post-export marketing and channel/distribution strategy, ensuring your global expansion journey is met with success.

1. Audience Segmentation

  • Why it Matters: Understanding your target audience is fundamental. Segmentation based on demographics, behaviours, and preferences allows you to tailor your marketing messages effectively.

  • Action Steps: Research and analyse the local market to identify your target audience's unique characteristics and preferences in the new market. Customise your marketing and PR efforts accordingly.

2. Messaging and Positioning

  • Why it Matters: Consistent and compelling messaging is key to creating brand awareness and loyalty.

  • Action Steps: Ensure that your brand message resonates with the local audience. Adapt your messaging and positioning to align with their culture, values, and preferences.

3. In-Country Expertise

  • Why it Matters: Local expertise is invaluable for navigating a new market. Professionals who understand the local culture and industry nuances can expedite your entry and minimise costly mistakes.

  • Action Steps: Collaborate with local PR and marketing experts, like Mandy Queen PR, who possess in-country knowledge. Their insights and cultural sensitivity can be instrumental in crafting successful strategies.

4. Measurement and Analytics

  • Why it Matters: Measuring the effectiveness of your marketing and PR efforts is crucial. Data-driven insights enable you to adapt and improve your strategies.

  • Action Steps: Establish clear KPIs for each channel and campaign. Regularly monitor and analyse the results to assess what's working and make data-driven improvements.

Conclusion Mastering PR and marketing in post-export marketing and channel/distribution strategy is essential for your global expansion success. By focusing on audience segmentation, messaging and positioning, in-country expertise, and measurement and analytics, you can create a winning strategy that resonates with your target audience and ensures a smooth market entry.

Don't underestimate the power of local knowledge. Whether it's understanding your audience or leveraging local expertise, these elements will be the foundation of your post-export marketing and channel/distribution strategy.


Find our current pr and marketing packages here.

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