Mandy Queen, international PR & communications advisor

A Career Built Across Markets, Sectors and Organisations

I’m Mandy Queen, a senior communications leader and international PR consultant with more than 25 years' experience across the UK and international markets.

My career spans senior in-house communications leadership, board-level responsibility, global marketing and communications roles in Asia, and more than 15 years running my own consultancy. I have led national communications, advised CEOs, founders and business owners, managed reputation and complex issues, and supported more than 100 organisations across the UK, Asia, Europe and North America.

I combine strategic counsel with hands-on delivery. I can work with senior leadership to shape communications strategy, positioning and reputation, then work directly with internal teams, agencies and media to deliver it.

25+ years in PR, marketing and communications, spanning strategy, media relations, corporate and consumer communications, stakeholder engagement, reputation and international marketing.
17+ years based in Hong Kong and Asia, alongside substantial UK-wide in-house experience and communications work across global markets.
100+ organisations and projects supported, from global companies and technology businesses to public bodies, trade associations, consumer brands and SMEs.
40+ international trade shows, conferences and festivals, working with both organisers and exhibitors across Asia, North America, Europe and the Middle East.
Senior in-house leadership experience, including Head of Communications at Seafish, with responsibility spanning corporate, consumer and stakeholder communications, media relations and crisis and issues management.
Experience with major international organisations and brands, including Pudu Robotics, Tencent, Emarsys by SAP, Lindt & Sprüngli, British Council, The Economist Events, AHDB, Hilton Hotels, New World Development and Informa Markets.

I am a GlobalScot, a long‑term member of the Chartered Institute of Public Relations, an international mentor with Dundee & Angus Chamber of Commerce and a consultant with Business Gateway, and I contribute to industry discussions and events in these networks.

Read my article on how to choose a PR agency or consultant, including what to consider around experience, fit and budget.

What clients say

Meg Timmons, Head of Pan America Marketing, Pudu Robotics.

“Having Mandy by your side to help your company achieve your goals is probably the smartest move you could make this year.”

Chris Gibson, CEO, Forum of Incident Response & Security Teams

"She was able to understand our specific sector quickly, repurpose highly technical information, and make it accessible to our global members and media worldwide while protecting and expanding the reputation of FIRST."

Synthia Liem, General Manager, DiningCity

"Mandy’s experience in PR and her valuable contacts within the F&B industry helped us generate media exposure and grow DiningCity’s Restaurant Week in Hong Kong."

What I Do

I provide senior PR and communications leadership for organisations that need experienced strategic counsel and hands-on delivery.

This can include:

Leading PR and communications strategy for growth, change, launches and international expansion
Providing interim or fractional communications leadership when additional senior expertise is needed
Advising CEOs, founders and leadership teams on reputation, positioning, messaging and communications priorities
Leading corporate, consumer and B2B PR, media relations and thought leadership
Managing stakeholder communications, reputation, issues and crisis response
Supporting organisations exhibiting, launching or expanding internationally

Who I Work With

I work with organisations that need experienced communications leadership, from scale-ups and exporters to established international brands, trade and membership bodies and public-sector organisations.

Typical clients include:

Organisations needing interim or fractional communications leadership
UK and international companies expanding into new markets
Hong Kong and Chinese companies building their profile and expanding into the UK, Europe, North America and other international markets
Businesses managing launches, change, reputation or complex communications challenges
Exporters and trade bodies showcasing at international trade shows
Organisations that need senior strategic communications support without building a larger permanent team

How I Work

You work directly with me – a senior consultant – not a junior team. I become a strategic partner to your leadership and in‑house marketing teams, bringing structure, focus and momentum to your PR.

I’m straightforward to work with, honest about what PR can and can’t do, and focused on making every activity serve a clear business goal.

Why Choose Me?

Extensive crisis and issues management experience across global regions
Authentic media relations focused on high‑authority coverage that supports both human audiences and search
Personal attention and senior‑level counsel for every client
Proven programmes for UK exporters, international brands and SMEs looking to scale
17+ years on the ground in Hong Kong and mainland China, plus senior roles in UK‑wide and global organisations such as Scottish & Newcastle and Seafish

Why Work With Me Instead of a Bigger Agency?

Built in the UK and Hong Kong – 17+ years in Hong Kong and Asia plus senior UK leadership roles.
Proven international and trade show experience – 40+ international trade shows and 100+ organisations supported since 2010.
Board‑level strategic counsel – former Head of Communications in the UK public sector.
Senior‑only delivery – no junior account managers, you get 25+ years’ experience on every brief.
Strategy and hands‑on execution – I develop the strategy and also do the work, from messaging and media outreach to trade show support.

Values & Community

Beyond client work, I use communications to drive positive change. I co‑founded CreativeMornings Hong Kong, led PR for Asia’s largest LGBTQ+ festival, Pink Season, for two years, and helped make The Helper documentary on migrant workers’ rights a success.

I’ve built campaigns that deliver social impact – including a food rescue initiative that secured £30,000 worth of food for Feeding Hong Kong, and a two‑year PR programme for Hong Kong Cancer Fund supporting awareness and fundraising.

Years of cross‑cultural work have taught me that the strongest stories are human, honest and respectful – winning both hearts and minds is what I aim for in every campaign.