International PR & Marketing Consultant
Services
With 25 years of experience across Asia and the UK and recent projects in the US, I am one of the leading UK-based Global PR Consultants. I specialise in crafting international PR strategies, cross-cultural marketing campaigns, media relations strategies, trade show PR, and cross-cultural brand localisation. From trade show optimisation to SME growth consulting, I help businesses gain financial and brand success.
UK PR Strategy Refinery
Trade Shows: Global Expo Expert
Hong Kong: Gateway to China
Hire a PR consultant for overseas brand expansion. Receive tailored support and expert insights to grow your business in the UK and beyond with one of the UK's best PR & Marketing consultants for brands expanding overseas.
Together, we’ll address your current challenges, uncover new opportunities, and craft a strategic public relations and marketing plan that gets results.
With flexible options starting from two days a month, I bring 25 years of experience guiding UK and global organisations toward strategic results-focused brand positioning and market influence.
Improve international brand visibility with PR strategies UK. As a trade show PR expert, I can help you expand into new markets effectively and efficiently. I offer pre-event, on-site, and post-event tactics at trade shows to build international awareness of your brand from Asia to North America.
With extensive experience promoting 40 leading trade shows, including the Seafood Expo and Cosmoprof, I will build your brand and attract distributors through a range of proven tactics that I have built from my inside knowledge of working in trade shows.
As an Asia Pacific market entry PR and marketing specialist UK, I can help you enter this dynamic region with tailored strategies, including media relations, digital marketing and influencer engagement.
With 18 years of operating experience in Hong Kong and serving over 100 clients, including industry leaders the British Council, New World Development, The Economist Events and Tencent, I offer deep market insights and expertise in navigating local challenges, cross-border PR and marketing strategy, international media interview co-ordination and global trade show optimisation. I also have a Hong Kong Market Mastery Course.
Driving Global Influence: PR Strategies for Iconic Brands
Do you want to grow? Are you a business looking to enter overseas markets?
Experience the power of strategic PR that bridges cultures and captivates audiences worldwide. Mandy Queen PR blends local insights with global reach to create compelling brand narratives and campaigns that drive tangible results across diverse markets. International marketing is more than just selling abroad; it’s about creating meaningful connections with global audiences. From understanding cultural nuances to navigating diverse consumer behaviours, marketing is essential in bridging the gap between your brand and the world.
I am a seasoned PR professional with a rich history of serving 100 prestigious clients in Hong Kong, including the Agriculture & Horticulture Development Board, BASF, British Council in Hong Kong, Emarsys, foodpanda, Forum of Incident Response & Security Teams, Informa, Lindt & Sprungli, Link by Net, and the Economist Events.
With a wealth of experience dating back to my time in the UK, where I held key positions in marketing communications at Scottish and Newcastle and served as the Head of Communications for the Sea Fish Industry Authority, I am well-equipped to assist UK organisations looking to establish or enhance their presence in Hong Kong.
I offer comprehensive services tailored to support UK businesses already operating in Hong Kong or considering expansion. My services include expert guidance on PR and marketing strategies, training for local teams, and the establishment of realistic KPIs for local PR agencies and leadership if required. Additionally, I can provide PR Director services to any UK company and offer guidance on maximising participation in international trade shows, drawing on my experience with 40 trade shows and conferences across Asia Pacific.
From PR and marketing plans to trade show optimisation and product and service launches to digital marketing, I have a proven track record in driving business growth in Hong Kong, the gateway to mainland China and Southeast Asia. Access best practices, mitigate risk, and save time and costs from the start. Your international expansion journey begins here.
Export marketing is crucial to ensure sustained brand visibility and engagement in foreign markets, facilitating long-term success beyond the initial entry. Securing distribution is only the beginning of market penetration. Ongoing PR and marketing efforts including trade show optimisation are essential for brand reinforcement, market growth and, ultimately, profits. I take the risk out of exporting.
Export Marketing
I excel in localising and communicating your brand in Hong Kong. Drawing on our tangible experience from 18 years in Asia and 25 years in total, we analyse the target market, identify goals, and refine messages and positioning to produce the best international marketing strategies for your brand and the market. This strategic approach ensures maximum brand awareness and financial success.
Strategic Recommendation
I specialise in crafting bespoke international PR and marketing plans that resonate with the Hong Kong market while preserving your brand's reputation and identity. With a wealth of experience serving over 100 clients and 40 trade shows in the region, my expertise ensures success. I can also help you set goals for and manage your overseas communications team based on tangible experience. Or sign up for my training course.
PR & Marketing Plans
Testimonials
Mandy Queen PR is a superstar! They achieved wide exposure across their large number of contacts. All of the team are very friendly, professional, and seamless in communication, and they all believed in our brand from the start.
Tracey, Division Manager, Export, Freshmax NZ Ltd, New Zealand
We value our cooperation and would recommend Mandy Queen PR to everyone who wants to give their events/products more exposure in a highly successful and professional way.
Synthia Liem, General Manager, DiningCity Hong Kong
"Mandy Queen PR was our key partner for many years. They guided our campaigns, helped shape