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Driving Global Influence: PR Strategies for Iconic Brands

Hong Kong Market Mastery

Get help in creating marketing & PR strategies and tactics to succeed in the gateway to China and Asia Pacific based on tangible on-the-ground experience of serving 100 clients.

Global Expo Expert: Trade Shows

Tailored pre-event, on-site, and post-event PR and marketing activities to drive attendance to your booth or trade show anywhere in the world. Based on insider knowledge promoting 40 trade shows. 

PR Strategy Refinery

Access to a PR Director with 25 years of experience serving 100 organisations and 40 trade shows, including FTSE 100 companies. Service covers the UK. 

My goal is to inspire, guide, and provide strategic counsel to help you transform your local strategies into international sales 

 

 

 

 

 

Do you want to grow? Are you a business looking to enter overseas markets?

Experience the power of strategic PR that bridges cultures and captivates audiences worldwide. Mandy Queen PR blends local insights with global reach to create compelling brand narratives and campaigns that drive tangible results across diverse markets. International marketing is more than just selling abroad; it’s about creating meaningful connections with global audiences. From understanding cultural nuances to navigating diverse consumer behaviours, marketing is essential in bridging the gap between your brand and the world.

I am a seasoned PR professional with a rich history of serving 100 prestigious clients in Hong Kong, including the Agriculture & Horticulture Development Board, BASF, British Council in Hong Kong, Emarsys, foodpanda, Forum of Incident Response & Security Teams, Informa, Lindt & Sprungli, Link by Net, and the Economist Events.

With a wealth of experience dating back to my time in the UK, where I held key positions in marketing communications at Scottish and Newcastle and served as the Head of Communications for the Sea Fish Industry Authority, I am well-equipped to assist UK organisations looking to establish or enhance their presence in Hong Kong.

I offer comprehensive services tailored to support UK businesses already operating in Hong Kong or considering expansion. My services include expert guidance on PR and marketing strategies, training for local teams, and the establishment of realistic KPIs for local PR agencies and leadership if required. Additionally, I can provide PR Director services to any UK company and offer guidance on maximising participation in international trade shows, drawing on my experience with 40 trade shows and conferences across Asia Pacific.

From PR and marketing plans to trade show optimisation and product and service launches to digital marketing, I have a proven track record in driving business growth in Hong Kong, the gateway to mainland China and Southeast Asia. Access best practices, mitigate risk, and save time and costs from the start. Your international expansion journey begins here.

The Numbers

100

Number of clients served in Asia

17+

Years in Asia

40 

Trade Shows Across Asia Pacific

25

Years of Experience

Export marketing is crucial to ensure sustained brand visibility and engagement in foreign markets, facilitating long-term success beyond the initial entry. Securing distribution is only the beginning of market penetration. Ongoing PR and marketing efforts including trade show optimisation are essential for brand reinforcement, market growth and, ultimately, profits. I take the risk out of exporting.

Export Marketing

I excel in localising and communicating your brand in Hong Kong. Drawing on our tangible experience from 18 years in Asia and 25 years in total, we analyse the target market, identify goals, and refine messages and positioning to produce the best international marketing strategies for your brand and the market. This strategic approach ensures maximum brand awareness and financial success.

Strategic Recommendation

I specialise in crafting bespoke international PR and marketing plans that resonate with the Hong Kong market while preserving your brand's reputation and identity.  With a wealth of experience serving over 100 clients and 40 trade shows in the region, my expertise ensures success. I can also help you set goals for and manage your overseas communications team based on tangible experience. Or sign up for my training course.

PR & Marketing Plans

Testimonials

A few words from clients. See case studies also. 

Mandy Queen PR is a superstar! They achieved wide exposure across their large number of contacts. All of the team are very friendly, professional, and seamless in communication, and they all believed in our brand from the start.

Tracey, Division Manager, Export, Freshmax NZ Ltd, New Zealand 

We value our cooperation and would recommend Mandy Queen PR to everyone who wants to give their events/products more exposure in a highly successful and professional way.

Synthia Liem, General Manager, DiningCity Hong Kong

Mandy Queen PR enabled us to launch our super premium brand into the Hong Kong market and generate excellent media coverage from both trade and lifestyle influencers.

Dominic, DJ Limbrey, D1 Gin, UK

Values

  • Delivery of Results: Dedicated to achieving goals focusing on measurable impact that drives business success.

  • Integrity: Upholding ethical standards in all dealings, maintaining transparency, honesty, and professionalism.

  • Collaboration: A collaborative approach enables the achievement of results. 

  • Innovation: Staying ahead in the ever-changing PR and marketing landscape. 

  • Client-Centric Approach: Attentive listening to clients' unique needs and goals, providing customised strategies and ongoing support to build strong, long-term relationships.

  • Continuous Learning: Commitment to professional development ensures the provision of the most current and effective strategic communication solutions.

Sectors served

Education

Hospitality

FMCG

Technology 

Trade Shows

Lifestyle

PR Strategy Refinery

Do you need monthly input but don't want to hire a full-time staff member or team?  Hire a PR Director with 25 years of experience serving 100 organisations and 40 trade shows, including FTSE 100 companies, to review your campaigns and adjust for success.  

Angus PR Partners

Your trusted companion on the journey to business success, offering practical guidance to solve problems to ensure your business excels in the competitive landscape of Angus and beyond. Based on entrepreneurial experience and serving 100 clients. 

What if you need PR & Marketing in the UK? 

Blog, Website, Content, Storytelling, Brand Journalism, Internal Communications, Generative AI, Lead Generation, Email Marketing, Inbound PR, Affiliate Marketing, Digital Ads. 

Owned Media

1

Social Media, Social Mentions, Content Creation, Social Media Monitoring, Video, Content Creation, Content Distribution, Brand Ambassadors, Partnerships, Boosted Content, Sponsored Posts. 

Social Media Marketing

2

Referrals, Link Building, Media Relations, Word of Mouth, Influencer and Blogger Relations, Investor Relations, Review Sites, Comments, Community Engagement, Brand Ambassadors, Corporate Social Responsibility.  

Earned Media

3

I employ a wide range of Inbound PR tactics in the planning stage to help you achieve branding and financial success on a global scale 

SERVICES

Clients I have worked with

"When setting out on a journey, do not seek advice from those who have never left home." - Rumi

Agriculture & Horticulture Development Board

Ambi-Climate

BASF

British Council

British Essentials

Cartes Asia 

Cosmoprof Asia

D1 London Gin

DiningCity

Economist Events

Emack & Bolios

Emarsys

Foodgears

Foodmax New Zealand

GoBee Bike

Forum of Incident Response & Security Teams

Frites

Global Sources

Heichinrou

Hofex

Holiday Inn

Honest Bee

Hong Kong Cancer Fund

Hotel Purple

Kerry Logistics

Knead

Komune by Ovolo

Korea Agro-Fisheries and Food Trade Corporation

Le Slip Francais

Lindt & Sprungli

Link by Net 

Mamoz Bar

Natixis

New World Development

Pink Season

RDI

Scottish Government

Seafood Expo

Sushi Shikon
Tencent

Titan Triathlon

Uma Nota

University of Arts London

Weave Co-Living

WTIA 

 

Return on Investment is vital. Below what iswe achieved for Komune by Ovolo Hotels, Uma Nota, Cosmoprof Asia, British Council SPARK Festival, GoBee Bike, Weave Co-Living and Hong Kong Cancer Fund

Project Success

No 1 on Trip Advisor for last two restaurants
14,000 Festival Visitors
US$300m for Start-ups
700m Media & Social Reach

400 New Buyers for B2B Trade Show
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