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Digital & Social
Articles on using digital channels and social platforms within a PESO framework – paid, earned, shared and owned. These posts show how to align content, social activity, media outreach, and campaigns so that each element supports the others, helping organisations build visibility, credibility, and long‑term reputation online rather than chasing short‑term clicks.
How to Choose a PR Agency or Consultant: Senior Support, Efficient Budgets, Real Results
As a former Head of Comms, I explain how to choose PR support based on strategy, budget and real results for stakeholders, and why regional and independent agencies often fit that brief.
Mandy Queen
Mar 123 min read
Why Earned and Owned Media Matter More Than Ever in the Age of AI Search
Press coverage and an organisation's own content have always been the backbone of international reputation, and their importance has grown even further as AI transforms how information is found and shared. The Muckrack 2025 State of PR report confirms this. AI-driven search, whether powering Google or the latest generative engines, relies on trustworthy, authoritative, and regularly updated content. That’s where strong earned media (press coverage, thought leadership, trusted
Mandy Queen
Nov 13, 20252 min read
Press Release Newswires vs. Earned Media: What Really Boosts Your SEO?
Press Release Distribution One of the most common questions is: “Should we use a press release distribution service to boost our SEO?” If you’re expanding into new markets like North America or Asia-Pacific, visibility matters—but not all visibility is equal. While newswires can be useful for getting announcements out quickly, they rarely deliver the long-term SEO or credibility that earned media coverage can. Here’s why. What Newswires Actually Do Press release newswires dis
Mandy Queen
Apr 10, 20252 min read
How to Use Media Relations and Social Media to Boost Your International Presence at Trade Shows
How to Use Media Relations and Social Media to Boost Your International Presence at Trade Shows. Trade Show Media Relations and Marketing.
Mandy Queen
Dec 5, 20243 min read
Why Digital Marketing Alone is Insufficient for Successful Global Expansion
Success in new markets demands more than online campaigns.
Mandy Queen
Oct 23, 20242 min read
Creating Effective Influencer Marketing Partnerships
How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.
Mandy Queen
Aug 2, 20243 min read
The power of influencer marketing in Hong Kong's consumer sector
Find out how to find and effectively use influencer marketing in Hong Kong
Mandy Queen
Jul 2, 20243 min read
Three Things to Avoid in Your Hong Kong Communications Campaign
Three Things to Avoid in Your Hong Kong or International Communications Campaigns
Mandy Queen
Jun 18, 20242 min read
A Recipe for Success: Localising Your Brand For Global Success
Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is a fantastic destination for businesses looking to grow. While the usual strategies for expansion are essential, there's a key ingredient that can make your brand stand out and win the hearts of the locals – "localisation." Localisation is not just about language and adapting to local customs; it's about connecting with the local community. O
Mandy Queen
Nov 1, 20231 min read
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