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  • Mandy Queen

Successful Trade Show Participation 2: Harnessing the Power of PR

Updated: Jul 12, 2023

a man being interviewed at a trade show by a reporter and cameraman

Public relations plays a significant role in amplifying your trade show participation, especially in a new market such as Hong Kong. This blog post highlights two effective PR strategies to maximise your participation in trade shows.

1. Hire a PR Agency: Engage a PR agency such as MQPR to publicise your participation and arrange interviews with attending journalists or drive journalists to your booth at the trade fair. They can help increase media coverage and generate buzz around your presence in the country.

2. Utilise the Press Centre: Inquire if the trade fair organisers have a press centre. Take advantage of this opportunity to place brochures and press releases, ensuring your PR material gets highlighted to attending journalists.

Sign up for our newsletter to receive our ebook - 15 Major Steps to Optimise Your Participation in Trade Shows.

MQPR has done PR and Marketing for 40 trade shows, exhibitions, and conferences. They have worked both in-house and as an agency, so they have lots of insights on maximising participation at these events. Contact us if you want to boost your trade promotion.

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