Public relations plays a significant role in amplifying your trade show participation, especially in a new market such as Hong Kong. This blog post highlights two effective PR strategies to maximise your participation in trade shows.
1. Hire a PR Agency: Engage a PR agency such as MQPR to publicise your participation and arrange interviews with attending journalists or drive journalists to your booth at the trade fair. They can help increase media coverage and generate buzz around your presence in the country.
2. Utilise the Press Centre: Inquire if the trade fair organisers have a press centre. Take advantage of this opportunity to place brochures and press releases, ensuring your PR material gets highlighted to attending journalists.
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MQPR has done PR and Marketing for 40 trade shows, exhibitions, and conferences. They have worked both in-house and as an agency, so they have lots of insights on maximising participation at these events. Contact us if you want to boost your trade promotion.
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