PR & Communications Projects: Success Stories
Explore a selection of standout projects that showcase my expertise in PR, marketing, and communications for corporates, technology firms, public bodies, lifestyle organisations, and SMEs. From driving record-breaking event attendance and media coverage to elevating brands on the global stage, these case studies highlight the measurable impact and creative strategies delivered for clients across the UK, Asia, and North America.
AHDB Exports - Trade Show Support
For over five years, I partnered with the UK’s Agriculture & Horticulture Development Board to elevate their presence at Asia’s leading Hofex and Restaurant & Bar shows. My team managed PR, social media marketing, photography, videography, and chef engagement - delivering standout booth experiences and maximising brand impact at these premier industry events.
British Council - SPARK Festival - Media Relations & Social Media
We led media relations and social media marketing for three British Council festivals in Hong Kong, including the Science Festival and its successor, SPARK: The Science and Art of Creativity. Our targeted campaign drove 13,000 attendees, secured 125+ media hits, gained 65 new backlinks, added nearly 2,000 social followers, and achieved a combined reach exceeding 100 million—boosting the festivals’ visibility and engagement across the region.
Forum of Incident Response & Security Teams - International Expansion - Global
For four years, I supported one of the world’s leading cybersecurity associations with global media relations and social media, collaborating with cybersecurity professionals worldwide to produce their quarterly newsletter and annual report.
Restaurant Openings & FMCG - SME Growth & Brand Building
While leading a dedicated team at Cred Communications in Asia, we built strong partnerships with top FMCG brands, restaurant groups, and hotels. Our strategic PR campaigns propelled two restaurant launches to the number one spot on TripAdvisor, demonstrating our ability to elevate brands and drive real results. By collaborating closely with media and influencers, we ensured our clients’ food and drink businesses achieved standout visibility across the market.
Cosmoprof Asia - Trade Show Marketing
My team and I led social media marketing for one of Asia’s largest beauty shows, developing targeted content and advertising strategies for Facebook and Instagram to boost engagement and drive sign-ups from both visitors and exhibitors. Our campaign achieved a reach of 156 million and generated 400 new trade buyer registrations for the show.
The Economist Events - Press Office
My team and I had the privilege of orchestrating media relations and managing the press centre for several of The Economist’s flagship events in Hong Kong, including the Innovation Summit and Pride & Prejudice. These high-profile conferences brought together global thought leaders, industry pioneers, and influential policymakers to shape conversations on innovation, diversity, and leadership.
Pudu Robotics - International Expansion - North America
I partner with global AI leader Pudu Robotics to enhance their annual trade show presence across North America, securing high-impact media coverage, interviews, and bylined articles for new product launches and company news
AHDB Exports Influencer & Social Media Campaign
As part of our five-year collaboration with AHDB Exports, we partnered with respected influencers and celebrated chefs to showcase premium British meat through interactive tastings, engaging video content, and exclusive influencer dinners. Our campaign amplified brand awareness and key messages across social media, while also promoting tailored recipes to resonate with target consumers
