International PR & Communications Case Studies
Selected international PR and communications projects across the UK, Asia and North America. From supporting market expansion and generating trade buyer registrations to increasing event attendance and building reputation, these case studies show how strategic communications can support measurable business goals.
Pudu Robotics - International Expansion - North America
64 earned articles | 80% with backlinks | North American market expansion
As an extension of Pudu Robotics' North American marketing team, I provide strategic communications support for the company's expansion across the region. My work spans product launches, media relations, executive profiling and thought leadership, trade show communications, reputation and issues counsel, and market insights. The campaign has secured 64 earned editorial articles across North America, including coverage in leading robotics, engineering, manufacturing and facilities management media, with journalists now proactively approaching Pudu for interviews.
Cosmoprof – 400 New Trade Buyer Registrations
156m social reach | International visitor and exhibitor campaign
My team and I led social media marketing for one of Asia’s largest beauty shows, developing targeted content and advertising strategies for Facebook and Instagram to boost engagement and drive sign-ups from both visitors and exhibitors. Our campaign achieved a reach of 156 million and generated 400 new trade buyer registrations for the show.
British Council SPARK Festival – 13,000 Visitors
13,000 attendees | 125+ media hits | 65 new backlinks | 2,000 new social followers | 100m+ reach
We led media relations and social media marketing for three British Council festivals in Hong Kong, including the Science Festival and its successor, SPARK: The Science and Art of Creativity. Our targeted campaign drove 13,000 attendees, secured 125+ media hits, gained 65 new backlinks, added nearly 2,000 social followers, and achieved a combined reach exceeding 100 million boosting the festivals’ visibility and engagement across the region.
The Economist Events – Media Relations & Press Office
Media relations | Press office management | High-profile global events
Trusted to manage the press office for several of The Economist’s flagship events in Hong Kong, including the Innovation Summit and Pride & Prejudice. We handled media enquiries and accreditation, supported journalists on-site, and secured and coordinated interviews with high-profile speakers, business leaders and policymakers participating in the events.
AHDB Exports – Five Years Promoting Meat & Dairy from Britain
5-year partnership | UK export promotion | Trade shows, stakeholder engagement & content
For over five years, I partnered with the UK’s Agriculture & Horticulture Development Board to elevate their presence at Asia’s leading Hofex and Restaurant & Bar shows. My team managed PR, social media marketing, photography, videography, and chef engagement - delivering standout booth experiences and maximising brand impact at these premier industry events.
FIRST – Four Years of Global Communications for a Cybersecurity Association
Membership growth | 4-year global communications remit | International cybersecurity
For four years, I managed international communications for the Forum of Incident Response and Security Teams (FIRST), a global cybersecurity association. My remit covered corporate communications, international media relations, annual reports, blogs and content, as well as appointing and managing PR agencies worldwide to support FIRST's annual international conference. Working with cybersecurity experts and member organisations globally, I helped turn highly technical information into clear communications that strengthened FIRST's profile and supported its growing international membership.
Restaurant Launches – Two Brands to No.1 on TripAdvisor
300+ pieces of coverage | 118m+ combined reach | Two restaurants to No.1 on TripAdvisor
In Hong Kong's highly competitive restaurant market, my team and I led launch communications for new restaurant concepts including Uma Nota, Hong Kong's first Brazilian-Japanese street food restaurant, and Komune at Ovolo Hotels.
We developed launch strategies combining positioning, media relations, influencer engagement, events and social media to build awareness and attract customers.
Uma Nota generated almost 200 pieces of coverage, more than 90% positive, with 80% appearing in top-tier media. The campaign achieved an estimated reach of 90 million and helped the restaurant reach No.1 on TripAdvisor.
Komune generated more than 110 pieces of coverage in four months, 89% in top-tier media, with an estimated reach of more than 28 million. It also reached No.1 on TripAdvisor.
This experience now informs the strategic advice I provide to food, drink and hospitality businesses launching, entering new markets or looking to reach new audiences.
