All Posts

On 16 June, I delivered a masterclass for Dundee & Angus Chamber of Commerce on how to use trade shows, public relations and marketing to support market expansion. I am sharing this short summary for organisations that want an overview of the principles we discussed and a sense of how a more structured approach to exhibitions can support their growth. After more than 25 years in PR and marketing, I have worked both in‑house and through my own agency to market major trade show

As a former Head of Comms, I explain how to choose PR support based on strategy, budget and real results for stakeholders, and why regional and independent agencies often fit that brief.

Organisations from China and Hong Kong that want to expand globally need not only strong products and services but also clear, confident and consistent communication.

Press coverage and an organisation's own content have always been the backbone of international reputation, and their importance has grown even further as AI transforms how information is found and shared. The Muckrack 2025 State of PR report confirms this. AI-driven search, whether powering Google or the latest generative engines, relies on trustworthy, authoritative, and regularly updated content. That’s where strong earned media (press coverage, thought leadership, trusted

Gini Dietrich, creator of the PESO (Paid, Earned, Shared, and Owned) Model, reminds PR's that AI visibility isn’t earned through SEO...

I’m delighted to share two key updates on how I am helping brands build their credibility internationally . Upcoming: Leading Ladies...

After 25 years of helping brands navigate the ever-changing world of PR and communications, I am excited to unveil my new website, a...

Woman wearing high heels Last week, I had the pleasure of being featured by Dundee & Angus Chamber of Commerce in their In Your Shoes...

Press Release Distribution One of the most common questions is: “Should we use a press release distribution service to boost our SEO?” If you’re expanding into new markets like North America or Asia-Pacific, visibility matters—but not all visibility is equal. While newswires can be useful for getting announcements out quickly, they rarely deliver the long-term SEO or credibility that earned media coverage can. Here’s why. What Newswires Actually Do Press release newswires dis

Explore why international media relations should be a cornerstone of your global expansion strategy.

How to Use Media Relations and Social Media to Boost Your International Presence at Trade Shows. Trade Show Media Relations and Marketing.

Success in new markets demands more than online campaigns.

A crucial factor in exhibiting at international trade shows is localising and training your booth staff. These individuals serve as the face of your brand on international soil, so choosing the right team to partner with is vitally important. The Foundation of Success: Localising Your Booth Staff 1. Work with Trusted Resources Tap into reliable resources for staffing recommendations to set a strong foundation for your international trade show success. Ask the trade show organ

Mandy Queen PR is holding a workshop titled "Maximising Trade Show Success" with Business Gateway for Scottish businesses.

How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.

Welcome to the second blog in our series on influencer marketing in Hong Kong's consumer sector. In the first blog, we explored the...

Find out how to find and effectively use influencer marketing in Hong Kong

Three Things to Avoid in Your Hong Kong or International Communications Campaigns

In today's globalised world, clear communication is more important than ever.

As a PR and marketing professional who has served in-house and in my agency, delivering measurable results is incredibly important.