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Press coverage and an organisation's own content have always been the backbone of international reputation, and their importance has grown even further as AI transforms how information is found and shared. The Muckrack 2025 State of PR report confirms this. AI-driven search, whether powering Google or the latest generative engines, relies on trustworthy, authoritative, and regularly updated content. That’s where strong earned media (press coverage, thought leadership, trusted

Continuing my series on AI transforming the way PR is done, and how I use it in my daily work with large, international clients. According to Muck Rack’s UK State of AI in PR report, two-thirds of UK PR professionals now use generative AI in their work, with 91% stating that it accelerates processes and 75% reporting an improvement in output quality. I’m in that majority. After 25 years in PR, I use AI to support my work daily. I see AI as a supportive and efficient tool rat

Gini Dietrich, creator of the PESO (Paid, Earned, Shared, and Owned) Model, reminds PR's that AI visibility isn’t earned through SEO...

I’m delighted to share two key updates on how I am helping brands build their credibility internationally . Upcoming: Leading Ladies...

After 25 years of helping brands navigate the ever-changing world of PR and communications, I am excited to unveil my new website, a...

Woman wearing high heels Last week, I had the pleasure of being featured by Dundee & Angus Chamber of Commerce in their In Your Shoes...

Press Release Distribution One of the most common questions is: “Should we use a press release distribution service to boost our SEO?” If...

Explore why international media relations should be a cornerstone of your global expansion strategy.

How to Use Media Relations and Social Media to Boost Your International Presence at Trade Shows. Trade Show Media Relations and Marketing.

Success in new markets demands more than online campaigns.

A crucial factor in exhibiting at international trade shows is localising and training your booth staff. These individuals serve as the...

Mandy Queen PR is holding a workshop titled "Maximising Trade Show Success" with Business Gateway for Scottish businesses.

How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.

Welcome to the second blog in our series on influencer marketing in Hong Kong's consumer sector. In the first blog, we explored the...

Find out how to find and effectively use influencer marketing in Hong Kong

Three Things to Avoid in Your Hong Kong or International Communications Campaigns

In today's globalised world, clear communication is more important than ever.

As a PR and marketing professional who has served in-house and in my agency, delivering measurable results is incredibly important.

Enhance your understanding of consumer goods marketing in Hong Kong by diving into our collection of blog articles

In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.