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Mandy Queen
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Join date: Apr 28, 2025
Posts (55)
Nov 13, 2025 ∙ 2 min
Why Earned and Owned Media Matter More Than Ever in the Age of AI Search
Press coverage and an organisation's own content have always been the backbone of international reputation, and their importance has grown even further as AI transforms how information is found and shared. The Muckrack 2025 State of PR report confirms this. AI-driven search, whether powering Google or the latest generative engines, relies on trustworthy, authoritative, and regularly updated content. That’s where strong earned media (press coverage, thought leadership, trusted third-party...
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Oct 23, 2025 ∙ 2 min
How I Use AI in International PR, and Why
Continuing my series on AI transforming the way PR is done, and how I use it in my daily work with large, international clients. According to Muck Rack’s UK State of AI in PR report, two-thirds of UK PR professionals now use generative AI in their work, with 91% stating that it accelerates processes and 75% reporting an improvement in output quality. I’m in that majority. After 25 years in PR, I use AI to support my work daily. I see AI as a supportive and efficient tool rather than a...
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Sep 9, 2025 ∙ 2 min
AI is Reshaping PR - Here’s How I Put It to Work for My Clients
Gini Dietrich, creator of the PESO (Paid, Earned, Shared, and Owned) Model, reminds PR's that AI visibility isn’t earned through SEO...
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