​UK and International Trade Show & Conference Communications

Trade shows, conferences and other major events are a significant investment of time, budget and senior attention.

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They provide opportunities to meet new and existing customers, develop relationships with partners and distributors, network, research the market and competitors, launch products, generate media coverage and raise the profile of your business and senior leaders. They can also provide valuable content and insights that can be used long after the event has finished.

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With more than 25 years' experience in strategic communications, PR and marketing, including more than 20 years working on trade shows and conferences, I help organisations get more commercial value from events in the UK and overseas. My experience includes working with exhibition and conference organisers, exhibitors, exporters and businesses entering new markets to develop communications strategies that support business growth before, during and after every event.

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I've worked on both sides of the industry, leading global PR and marketing for major international exhibitions on the organiser side, as well as delivering PR and communications for exhibitors. That gives me a practical understanding of how events are marketed, the opportunities organisers make available and what exhibitors can do themselves to attract prospects, generate media interest and raise their profile before, during and after a show.

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​My experience spans the UK, Europe, Asia and North America, and includes international PR, media relations, thought leadership, executive profiling, product launches and strategic communications. I’ve worked across sectors including technology, hospitality, food and drink, beauty and cosmetics, consumer goods, fashion and culture.

 

Whether you're preparing for your first major trade show, launching a product at an event, entering a new market or looking to get more from an established exhibition programme, I can provide an independent review of your plans, deliver PR and communications around a specific event or support you across your annual trade show programme.

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​How I can help

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Based in the UK, I offer different levels of support depending on what you have planned and how much help you need.

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1. Trade Show Healthcheck

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An independent expert review of your plans for an upcoming trade show or conference.

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I’ll analyse what you’re planning and share insights and practical recommendations on where you could get more from your participation, including opportunities to attract prospects, generate media interest and raise your profile before, during and after the event.

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2. Trade Show PR Campaign

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Focused PR and communications support for a specific trade show, conference or major event.

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I can develop and deliver a campaign around your participation, including media relations, product and company announcements, executive interviews, thought leadership, content and on-site PR support where required.

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3. Annual Trade Show PR Programme

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Ongoing PR and communications support for organisations with several events in their annual calendar.

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I’ll work with you across your programme to plan communications around individual events, identify PR and media opportunities, build relationships with relevant journalists and make better use of your trade show activity throughout the year.

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4. International PR & Media Relations Programme

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I also offer year-round PR and media relations for organisations looking to build their profile in a new market.

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I can develop and manage an ongoing PR and media relations programme to build awareness and credibility with the media and your target audiences. Where trade shows and conferences form part of your market activity, I can use them as opportunities to meet journalists, demonstrate products, arrange interviews and generate coverage.

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The wider programme can include media relations, product and company news, executive profiling, thought leadership and content, helping you maintain visibility between events and build your reputation over time.

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Explore all Mandy Queen PR services here. 

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​Why work with me?

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I’ve worked on both sides of the trade show and conference industry. I’ve led global PR and marketing programmes for international organisers, managed conference press offices, delivered PR and media relations for exhibitors, and advised organisations on how to use major events to support their wider commercial and communications objectives.

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Since 2006, I’ve worked on more than 40 international trade shows, conferences and events across Asia, Europe, North America and the Middle East. This includes in-house roles with Global Sources and Messe Frankfurt, working on major exhibitions including the China Sourcing Fairs and Paperworld China, as well as delivering PR and marketing campaigns for events including Comexposium’s CARTES Asia, HOFEX, Cosmoprof Asia, Economist Events and HIMSS Asia Pacific.

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I worked with AHDB Exports in Hong Kong for five years, with further support continuing through to 2024. More recently, I’ve delivered ongoing PR and media relations for Pudu Robotics across North America, using major trade shows as opportunities to launch products, meet journalists, arrange interviews and generate media coverage.

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I also deliver workshops and masterclasses for organisations including Business Gateway and Dundee & Angus Chamber of Commerce, sharing practical advice on how businesses can get more from exhibitions and conferences in the UK and overseas.

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Planning to exhibit at a UK or international exhibition or conference?

 

​If you'd like to discuss how PR and communications could help you get more from it, book a free 15-minute consultation and tell me what you're planning.

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