China & Hong Kong

I was delighted to attend New Horizons, New Engines: China-Scotland Connectivity and Energy Forum in Aberdeen on 14 October, at the invitation of Aberdeen Chinese Association UK. Jointly hosted by the China-Britain Business Council (CBBC) and the China Chamber of Commerce in the UK (CCCUK), the forum brought together government representatives, business leaders and industry experts to explore opportunities for collaboration between Scotland and China. Discussions ranged from

Organisations from China and Hong Kong that want to expand globally need not only strong products and services but also clear, confident and consistent communication.

How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.

Find out how to find and effectively use influencer marketing in Hong Kong

Three Things to Avoid in Your Hong Kong or International Communications Campaigns

Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is a fantastic destination for businesses looking to grow. While the usual strategies for expansion are essential, there's a key ingredient that can make your brand stand out and win the hearts of the locals – "localisation." Localisation is not just about language and adapting to local customs; it's about connecting with the local community. O