
Services
International PR & Strategic Communications Services

Senior PR and communications support for organisations growing internationally, strengthening their reputation or needing experienced communications leadership.

01 Communications Strategy for Global Growth
Turn international growth plans into a clear communications strategy.
I help organisations identify the audiences they need to influence, sharpen their positioning and messaging, and develop communications that support wider business goals in new and existing markets.
This can include: communications strategy, positioning and messaging, stakeholder engagement, campaign planning, thought leadership and measurement.

Bring senior communications expertise into your business when you need it.
I work alongside leadership and marketing teams to set priorities, strengthen communications decision-making and ensure activity supports wider business objectives, whether you need advice on a specific challenge, leadership for a major project or ongoing senior support.
This can include: communications strategy, reputation counsel, campaign leadership, executive positioning, agency management and senior advisory support.
02 Strategic Communications Leadership & Interim PR Director

03 International Media Relations & Digital PR
Build credibility and visibility in the international markets that matter.
I develop targeted media and digital PR programmes around your business goals, identifying the stories, messages and spokespeople most likely to build your profile with media, customers, partners and industry audiences.
This can include: media strategy and outreach, story development, press releases, journalist briefings, executive interviews, bylined articles, thought leadership and digital PR.

Protect your reputation and respond confidently when the stakes are high.
I help organisations identify communications risks, understand stakeholder concerns and prepare for issues before they escalate. When a challenge develops, I provide senior advice on the response, messaging and communications needed to protect trust and reputation.
This can include: reputation reviews, stakeholder mapping, sentiment monitoring, issues planning, crisis communications, spokesperson preparation and recovery communications.
04 Reputation & Issues Management

05 Trade Show & Exhibition PR
Turn international exhibitions into greater visibility, stronger relationships and commercial opportunity.
I help organisers and exhibitors make
communications work harder before, during and after major events, using PR strategically to attract attention, build industry profile and extend the value of the event beyond the show floor.
This can include: communications strategy, media relations, product launches, executive interviews, thought leadership, content, on-site PR and post-show communications.

Build trust and credibility with overseas audiences as you expand internationally.
Drawing on more than 17 years of living and working in Hong Kong and across Asia, I help mainland Chinese and Hong Kong organisations adapt their positioning, messaging and communications for international audiences and build credibility in new markets.
This can include: international positioning and messaging, communications strategy, media relations, thought leadership, stakeholder communications and market-entry PR.
06 Mainland China & Hong Kong International Expansion
Why Work With Me?
Global Reach
Global, regional & local communications
40
International trade shows, conferences & festivals
100+
PR, marketing & communications projects
25+
Senior PR, marketing & communications experience