Trade shows should be part of a larger, year-round marketing plan and trade promotion. This blog post highlights the importance of developing an integrated marketing plan that maximises your overall marketing efforts.
Avoid Overemphasis on the Event: While trade shows are essential, avoid focusing all your resources solely on what could be a three-day event. Create an integrated marketing plan with consistent messaging and branding throughout the year.
Allocate Resources Sensibly: Distribute your resources across various marketing channels and activities. Ensure your trade show participation aligns with your broader marketing objectives.
An integrated marketing plan typically includes target audiences, marketing objectives, marketing channels, consistent messaging and branding creation, and coordination of campaign timelines and budgets. Don't forget to continuously monitor and measure your performance to optimise results.
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MQPR has done PR and Marketing for 40 trade shows, exhibitions, and conferences. They have worked both in-house and as an agency, so they have lots of insights on maximising participation at these events. Contact us if you want to boost your trade promotion.
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