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  • Mandy Queen

Maximising PR & Marketing Impact with the PESO Model™

A diagram showing Paid, Earned, Shared and Owned media for marketing campaigns
Peso Model by Spin Sucks

Why do I refer to the PESO Model™? It's simple – it works. Having completed a course, read the book, and actively engaged with the newsletter and Slack group, I've integrated it seamlessly into my client PR and marketing planning process and service offering. It's become a cornerstone of my agency's approach and training.

Having spent half of my career in-house, I understand the importance of results. Financial outcomes, brand recognition, and stakeholder engagement are crucial. I know that my clients need to report results to a board keen on understanding the allocation of their marketing budget - having been in similar situations myself. Consequently, I lead my team to focus on strategies directly linked to business objectives and measurable key performance indicators. This approach was seamlessly transitioned into agency work to deliver comprehensive campaigns across Paid, Earned, Shared, and Owned channels – all with a keen eye on branding, reputation and return on investment.

The PESO model remains relevant in today's dynamic PR and marketing landscape for several reasons. Its integrated approach encourages synergy across Paid, Earned, Shared, and Owned media channels, allowing us to leverage each channel's strengths. Its flexibility enables tailored strategies to adapt to diverse campaign goals, target audiences, and market conditions. By prioritising measurable results and audience-centricity, the PESO model facilitates the measurement of campaign effectiveness and ensures meaningful engagement with target audiences. Additionally, it's regularly updated to take into account new approaches keeping us practitioners ahead of the curve in an era of digital transformation.

Moving to Hong Kong highlighted the need for adaptable strategies. Every market is different, and understanding local nuances is essential. That's where the PESO Model™ shines. It provides a flexible framework that accommodates diverse markets and stages of marketing evolution, ensuring optimal outcomes for clients across the globe.

In conclusion, the PESO Model™ isn't just a framework – it's a strategic ally. It empowers us to craft impactful campaigns that resonate with audiences worldwide.

Please contact me for International Brand Planning based on tangible experience and real results. Our goal is to inspire, guide, and provide strategic counsel as you expand your footprint in the Asia Pacific. 

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