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Strategic Communications
Strategy involves making, implementing and evaluating decisions that help an organisation to meet its long-term objectives. It is a process that defines the organisational mission, vision and objectives and then develops policies and plans to achieve those objectives.
Why International Media Relations Are Key to Successful Global Expansion
Explore why international media relations should be a cornerstone of your global expansion strategy.
Mandy Queen
Feb 62 min read
8 views
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Why Digital Marketing Alone is Insufficient for Successful Global Expansion
Success in new markets demands more than online campaigns.
Mandy Queen
Oct 23, 20242 min read
17 views
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Creating Effective Influencer Marketing Partnerships
How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.
Mandy Queen
Aug 2, 20243 min read
11 views
0 comments
Three Things to Avoid in Your Hong Kong Communications Campaign
Three Things to Avoid in Your Hong Kong or International Communications Campaigns
Mandy Queen
Jun 18, 20242 min read
10 views
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The Power of Global Plain English: Avoiding Colloquialisms for Clear Global Communication
In today's globalised world, clear communication is more important than ever.
Mandy Queen
Jun 10, 20242 min read
12 views
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Exploring Consumer Goods Success in Hong Kong: A Recap of Our Insights
Enhance your understanding of consumer goods marketing in Hong Kong by diving into our collection of blog articles
Mandy Queen
May 13, 20242 min read
12 views
0 comments
Crafting Success: A Case Study in International Expansion Through Artistic Collaboration
As described in previous posts, international expansion success hinges on more than the quality of the product—it requires an...
Mandy Queen
Feb 26, 20242 min read
26 views
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From Local to Global: Three Tips for Localised Communications
In the ever-expanding global market, communications success relies heavily on the ability to adapt messaging for different regions.
Mandy Queen
Jan 25, 20241 min read
18 views
0 comments
Strategic Culinary Collaborations: A Recipe for Success in Hong Kong
Establishing your brand in Hong Kong requires a multifaceted approach beyond products and packaging and strategic partnerships.
Mandy Queen
Nov 16, 20231 min read
27 views
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Thinking Outside the Box: Packaging as a Key Element for Successful International Brand Expansion
Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...
Mandy Queen
Nov 6, 20233 min read
39 views
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A Recipe for Success: Localising Your Brand For Global Success
Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...
Mandy Queen
Nov 1, 20231 min read
36 views
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Post Export Marketing: Mastering PR and Marketing in an International Market
Entering international markets and securing distribution channels is just the start. Read the top 4 elements of post-export marketing.
Mandy Queen
Oct 12, 20232 min read
25 views
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Navigating Typhoon Season in Hong Kong: PR Lessons Learned On The Ground
Press events are an important part of public relations and are crucial for businesses in Hong Kong to showcase their services and...
Mandy Queen
Aug 30, 20233 min read
56 views
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Turning Eight into Great: Business Lessons from a Stand-Up Comedy Show
I had lots of fun at the Edinburgh International Fringe Festival this past weekend. One show stood out, not just because the comedian was...
Mandy Queen
Aug 10, 20232 min read
24 views
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Celebrating World PR Day: 143 reasons to do public relations
In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...
Mandy Queen
Jul 16, 20233 min read
61 views
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Maximising International Trade: Leveraging Special Days to Promote in Asia
Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia
Mandy Queen
Jul 5, 20232 min read
20 views
Successful Trade Show Participation 5: Trade Show Performance
This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.
Mandy Queen
Jun 21, 20231 min read
13 views
Successful Trade Show Participation 3: Integrated Marketing Plans
This photos shows several people at a marketing team meeting
Mandy Queen
Jun 14, 20231 min read
15 views
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Successful Trade Show Participation 2: Harnessing the Power of PR
Harnessing the power of PR at Trade Shows
Mandy Queen
Jun 13, 20231 min read
20 views
0 comments
Mastering Trade Promotion and Unforgettable Corporate Events: Insights from Billy MacNeill
This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.
Mandy Queen
May 31, 20235 min read
60 views
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