About Me: Mandy Queen PR, International PR Consultant

I’m Mandy Queen, an experienced international PR consultant currently based in the UK.

I started my marketing communications career in FMCG at Scottish & Newcastle, then progressed to Head of Communications at a UK-wide seafood body. In 2005, I moved to Asia, where I worked in-house for global trade shows, and in 2010, I started my own PR & marketing agency, serving clients including the Agriculture & Horticulture Development Board, British Council, Lindt & Sprüngli, and Tencent.

For more than 25 years, I’ve helped organisations expand globally, build influential brands, and maximise their results at trade shows and events across new markets.

I'm a Global Scot, a long-term member of the Chartered Institute of Public Relations, an international mentor with Dundee Chamber, a consultant with Business Gateway, and a contributor to Global Scot. I have provided contributions to key industry events:

What I Do

I help businesses expand internationally and build strong reputations across diverse markets. My services cover global PR strategy, cross-cultural communications, trade show and event optimisation and SME growth consulting.

Track Record & Expertise:

25+ years in global PR and marketing, delivering results for corporates and SMEs
Supported over 100 organisations in Asia, Europe, and North America
Hands-on advisor for 40+ trade shows and conferences, driving visitor and exhibitor attendance, generating media coverage, social media marketing and high returns on investment.
Extensive experience in the UK in-house at Scottish & Newcastle and a senior-level non-executive board position at Seafish, plus 17 years leading campaigns from Hong Kong, and trusted work with international brands: BASF, Tencent, British Council, Lindt & Sprüngli, Pudu Robotics.

Who I Work With

I support:

UK and global organisations, technology firms and professional service companies
Exporters and high-growth businesses seeking media exposure, thought leadership and market entry support
Brands wanting to build strong relationships with target media and audiences at major trade shows
SMEs looking to establish their reputation and sales in new overseas markets

How I Work

I take care of all aspects of your international PR and communications:
Planning and implementing your global expansion strategy
Adapting messaging for cultural relevance and regulatory compliance
Providing integrated PR and marketing support for launches, trade shows and ongoing campaigns
Offering practical guidance, risk mitigation and measurable results at every stage

Why Choose Me?

Extensive crisis management experience across global regions
Authentic media relations focused on visible, high authority coverage for human and AI-driven search
Personal attention and senior counsel for every client
Proven solutions for UK exporters, international brands and SMEs looking to scale
A respected PR industry specialist committed to your success
On the ground experience of working in Asia for 17 plus years with the remaining time in UK wide and global organisation - Scottish & Newcastle and Seafish.

Why Work With Me Instead of a Bigger Agency?

18 years on the ground in Hong Kong and Asia + UK senior leadership roles
Cross-cultural insight and market intelligence you can't buy from a generalist agency
40+ international trade shows and 100+ organisations
supported since 2010
Deep trade show and expo expertise across sectors and geographies
Board-level experience as Head of Communications in the UK public sector
Strategic counsel, not just tactical delivery
Senior-only delivery
No junior account managers – you get 25+ years of experiencen on every brief
Mix of strategy and hands-on execution
Not just decks and plans – I roll my sleeves up and get it done

Values & Community

Beyond client work, I use communications to drive positive change. I co‑founded CreativeMornings Hong Kong, led PR for Asia's largest LGBTQ+ festival, Pink Season, for two years, and was instrumental in the success of The Helper documentary on migrant workers' rights.

I've also built campaigns that deliver social impact – including a food rescue initiative that secured £30,000 worth of food for Feeding Hong Kong and a two-year PR programme for the Hong Kong Cancer Fund that supported awareness and fundraising efforts.

My background in art and creativity shapes how I approach brand storytelling – I focus on honest, human narratives, not just press releases.