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Media Relations
The act of building a mutually beneficial relationship with journalists in order to achieve editorial in publications read by business stakeholders.
Why International Media Relations Are Key to Successful Global Expansion
Explore why international media relations should be a cornerstone of your global expansion strategy.
Mandy Queen
Feb 62 min read
8 views
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How to Use Media Relations and Social Media to Boost Your International Presence at Trade Shows
How to Use Media Relations and Social Media to Boost Your International Presence at Trade Shows. Trade Show Media Relations and Marketing.
Mandy Queen
Dec 5, 20243 min read
15 views
0 comments
Navigating Typhoon Season in Hong Kong: PR Lessons Learned On The Ground
Press events are an important part of public relations and are crucial for businesses in Hong Kong to showcase their services and...
Mandy Queen
Aug 30, 20233 min read
56 views
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Turning Eight into Great: Business Lessons from a Stand-Up Comedy Show
I had lots of fun at the Edinburgh International Fringe Festival this past weekend. One show stood out, not just because the comedian was...
Mandy Queen
Aug 10, 20232 min read
24 views
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Celebrating World PR Day: 143 reasons to do public relations
In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...
Mandy Queen
Jul 16, 20233 min read
61 views
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Maximising International Trade: Leveraging Special Days to Promote in Asia
Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia
Mandy Queen
Jul 5, 20232 min read
20 views
Successful Trade Show Participation 5: Trade Show Performance
This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.
Mandy Queen
Jun 21, 20231 min read
13 views
Mastering Trade Promotion and Unforgettable Corporate Events: Insights from Billy MacNeill
This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.
Mandy Queen
May 31, 20235 min read
60 views
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5 simple ways to attract the interest of journalists
Here are five simple tips to get you started on coming up with story ideas for pitching journalists.
Mandy Queen
Jul 12, 20211 min read
16 views
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Seven questions to ask when defining your target customers
In the past ten years I've met a few clients who didn't know who their customers were; clients hadn't thought about it or they would say...
Mandy Queen
Oct 16, 20201 min read
43 views
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Where to focus your marketing communications in the second half of 2020
With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for...
Mandy Queen
Jul 20, 20201 min read
46 views
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What is the difference between Public Relations and media relations?
According to the Chartered Institute of Public Relations, the definition of Public Relations (PR) is: “Public Relations is the discipline...
Mandy Queen
Jun 11, 20201 min read
78 views
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