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Social Media Marketing

Almost every organisation uses social media these days. The PR department should "own" these channels as it is another important means to communicate and engage with stakeholders and also to ensure that the content is aligned with the organisation's strategic communications plan.

Creating Effective Influencer Marketing Partnerships

Creating Effective Influencer Marketing Partnerships

Creating Effective Influencer Marketing Partnerships

How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.

Aug 2, 20243 min read

A Recipe for Success: Localising Your Brand For Global Success

Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...

Nov 1, 20231 min read

Celebrating World PR Day: 143 reasons to do public relations

Celebrating World PR Day: 143 reasons to do public relations

Celebrating World PR Day: 143 reasons to do public relations

In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...

Jul 16, 20233 min read

Maximising International Trade: Leveraging Special Days to Promote in Asia

Maximising International Trade: Leveraging Special Days to Promote in Asia

Maximising International Trade: Leveraging Special Days to Promote in Asia

Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia

Jul 5, 20232 min read

Where to focus your marketing communications in the second half of 2020

Where to focus your marketing communications in the second half of 2020

Where to focus your marketing communications in the second half of 2020

With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for...

Jul 20, 20201 min read

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