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Inbound PR
Inbound PR is a newish concept that utilises the
PESO model - paid, earned, shared and owned media - in order to reach an organisation's goals.


Getting Noticed: Enhancing FMCG Brand Visibility in Hong Kong
In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.
Mandy Queen
Apr 22, 20242 min read
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Thinking Outside the Box: Packaging as a Key Element for Successful International Brand Expansion
Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...
Mandy Queen
Nov 6, 20233 min read
39 views
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