Getting Noticed: Enhancing FMCG Brand Visibility in Hong Kong
In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.
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Insights
Expert Insights and Practical Tips for Navigating the International PR & Marketing Landscape
- Mar 6
- 2 min
Maximising PR & Marketing Impact with the PESO Model™
Why do I refer to the PESO Model™? It's simple – it works. Having completed a course, read the book, and actively engaged with the...
- Feb 26
- 2 min
Crafting Success: A Case Study in International Expansion Through Artistic Collaboration
As described in previous posts, international expansion success hinges on more than the quality of the product—it requires an...
- Jan 25
- 1 min
From Local to Global: Three Tips for Localised Communications
In the ever-expanding global market, communications success relies heavily on the ability to adapt messaging for different regions.
- Jan 17
- 1 min
Unlocking Prosperity: Elevate Your PR and Marketing for Chinese New Year
One of the most important dates in the Chinese calendar is next month - Chinese New Year on 10 February. This recent South China Morning...
- Nov 16, 2023
- 1 min
Strategic Culinary Collaborations: A Recipe for Success in Hong Kong
Establishing your brand in Hong Kong requires a multifaceted approach beyond products and packaging and strategic partnerships.
- Nov 6, 2023
- 3 min
Thinking Outside the Box: Packaging as a Key Element for Successful International Brand Expansion
Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...
- Nov 1, 2023
- 1 min
A Recipe for Success: Localising Your Brand For Global Success
Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...
- Oct 24, 2023
- 1 min
16 Proven Steps for Trade Show Participation Success
We are thrilled to announce the release of the Second Edition of our eBook: '16 Proven Steps for Trade Show Participation Success.' After...
- Oct 12, 2023
- 2 min
Post Export Marketing: Mastering PR and Marketing in an International Market
Entering international markets and securing distribution channels is just the start. Read the top 4 elements of post-export marketing.
- Sep 26, 2023
- 3 min
Introducing PR Strategy Refinery! Polishing Your Path to Success!
In today's rapidly evolving business landscape, establishing a robust presence and continually and effectively managing your brand's...
- Sep 7, 2023
- 2 min
Leveraging In-Country Expertise and Proactive Planning for International Expansion
The clock is ticking as soon as your product is stocked, and every moment without a public relations and marketing plan costs you money.
- Aug 30, 2023
- 3 min
Navigating Typhoon Season in Hong Kong: PR Lessons Learned On The Ground
Press events are an important part of public relations and are crucial for businesses in Hong Kong to showcase their services and...
- Aug 10, 2023
- 2 min
Turning Eight into Great: Business Lessons from a Stand-Up Comedy Show
I had lots of fun at the Edinburgh International Fringe Festival this past weekend. One show stood out, not just because the comedian was...
- Jul 16, 2023
- 3 min
Celebrating World PR Day: 143 reasons to do public relations
In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...
- Jul 5, 2023
- 2 min
Maximising International Trade: Leveraging Special Days to Promote in Asia
Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia
- Jun 21, 2023
- 1 min
Successful Trade Show Participation 5: Trade Show Performance
This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.
- Jun 15, 2023
- 1 min
Successful Trade Show Participation 4: Maximising Organiser Resources
Trade Show Participation: Maximising Organiser Resources
- Jun 14, 2023
- 1 min
Successful Trade Show Participation 3: Integrated Marketing Plans
This photos shows several people at a marketing team meeting
- Jun 13, 2023
- 1 min
Successful Trade Show Participation 2: Harnessing the Power of PR
Harnessing the power of PR at Trade Shows
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