PR DIRECTOR CONSULTANCY SERVICES
We are committed to providing exceptional services that cater to the unique needs of SMEs and individuals.
At Mandy Queen PR, we understand that our core services may be more suited for large organisations and might not be as accessible for SMEs. We have developed diverse services tailored specifically for SMEs and individuals to bridge this gap. These services are designed to provide personalised attention and operate at a one-on-one consultancy level. Think of it as having a dedicated PR & Marketing Director right at your fingertips.
With our SME-focused services, you can schedule half a day twice a month to review your activities and plans, ensuring you are on the right track and effectively achieving your sales and branding objectives.
Our expertise covers various areas, including strategic positioning and planning, audience segmentation, media relations and social media marketing, brand development, integrated campaigns, creating communication support materials, reputation management, trade show participation, and evaluating and measuring campaign effectiveness. Additionally, we can assist you in producing Request for Proposal (RFP) documents for external consultants and developing job descriptions for PR & Marketing employees. We are also available to sit in on meetings and provide valuable insights.
Our services are offered on a monthly retainer basis, with a minimum commitment of six months. A half-day consultation costs £600, and a full day is £1,000. To get started, you can book a free 15-minute consultation with us.
Outlined below are some key services we offer:
STRATEGIC COMMUNICATIONS PLANNING
I will work closely with you to develop comprehensive PR strategies aligned with your sales and brand objectives. I will help you to identify target audiences, define key messages, and determine the most effective communication channels to reach those audiences.
STAKEHOLDER IDENTIFICATION & AUDIENCE TARGETTING
I will help you to define your target audience based on demographics, interests, behaviors, and other criteria as well as identify the most important stakeholders that will guarantee a campaign's success.
I will show you how to identify the right journalist, maintain relationships, develop a compelling story and a pitch for journalists, draft press releases, and how to effectively follow up.
SOCIAL MEDIA STRATEGY
I will help you to choose the right social media platforms for your business and provide you with tips and tools to create and execute compelling and engaging campaigns that achieve your sales and brand objectives.
CONTENT & SEO
I can help you brainstorm the right kind of owned content to amplify your brand to get results and drive your website up in internet search results.
I will help you to develop a unique biography and story about your expertise and help you to shape your valuable insights, expertise, and innovative ideas.
CRISIS AND REPUTATION MANAGEMENT
I can guide you on how to manage your reputation and reduce the impact of any crises. I can also create comprehensive crisis communications plans for when you grow in size, prepare statements and responses, provide media training to key spokespersons, and manage the flow of information to mitigate damage and maintain public trust.
Having successfully managed PR and marketing for 40 trade shows, events, and conferences, I bring valuable expertise in pre-event, on-site, and post-event strategies. Let me be your guide in navigating the essential steps towards achieving trade show success. Together, we'll make your next event a resounding triumph!
INTERNATIONAL PUBLIC RELATIONS
With a wealth of experience in international communications, I possess a keen cross-cultural awareness and profound understanding of diverse business practices. This expertise allows me to effectively communicate and foster robust relationships with international partners. I have a proven track record of developing and executing successful global marketing campaigns, leveraging diverse methods such as trade shows, exhibitions, online marketing, and PR. Let me help you navigate the global market and propel your products and services to new heights of success.
Having created and run my own business in Hong Kong with no investment - I know all the tips and tools you can use to keep overheads low and the business results-focused.
MQPR BRAND POSITIONING PROGRAMME
For Individuals & Entrepreneurs
Drawing on my extensive experience of nearly 25 years in senior-level PR and Marketing and building my own successful business, I have developed a comprehensive program designed to empower serious entrepreneurs for success and financial growth. This program provides you with the tools, strategies, and formulas needed to enhance the focus and effectiveness of your communications. Moreover, it offers a framework to assist you in making informed decisions when selecting PR and marketing suppliers, targeting consumers and customers, forming partnerships, engaging with the media, and connecting with others who can contribute to your success. I will also share valuable insights from the mistakes and learnings I have gained along my journey, helping you avoid similar pitfalls and save valuable time.
This program is ideally suited for entrepreneurs who are seeking to reposition their businesses, pivot their strategies, or refine their existing activities.
The program consists of five one-and-a-half-hour sessions conducted over video conferencing, providing you with ample time to delve into key areas.
Throughout the sessions, we will cover the following essential topics:
Identifying your strengths, passion, personality, and purpose
Defining your brand values
Developing your brand voice
Establishing goals and objectives aligned with your vision and mission
Crafting compelling key messages
Refining your target audiences by considering demographics, as well as their needs and desires
Conducting a thorough SWOT analysis, brainstorming strengths, weaknesses, and potential threats to your business, while identifying the opportunities you can leverage.
As part of this program, you will benefit from expert coaching provided by someone who started her career at Scottish & Newcastle, progressed to become Head of Communications and a non-executive board member for a UK organisation, served as Group Marketing Manager for Global Sources, and eventually established her own PR agency in Hong Kong at the age of 38. Throughout her career, she has worked with esteemed global clients such as BASF, British Council, Economist Events, Emack & Bolio, Foodpanda, Informa, Kipling, Linkbynet, Scottish Government, and Weave Living.
The current price for this program is £1,500, which includes five sessions, each lasting 1.5 hours.
By joining this program, you will receive invaluable guidance and support tailored to your specific needs, enabling you to successfully navigate the complexities of PR and Marketing.
What Clients Are Saying
"Mandy is wonderful, and I wouldn’t hesitate to recommend her to anyone who needs help or guidance with their brand. Mandy is approachable and open, which I loved to open up about what I truly wanted my brand to be. I asked Mandy to help me as I had taken the plunge to focus on teaching yoga, away from an advertising career. I needed guidance to find my personal brand. Mandy will guide you to find what you and your brand stand for, who your audience should be and most importantly, especially for me to define your worth. I felt it was more than identifying my brand but also coaching me. It has been brilliant, and already I am attracting clients, teaching what I feel right for me - more restorative/ calming practices and I feel I am on the right path.