MQPR COMMUNICATIONS PROGRAMME
For Women in Business
I am an entrepreneur too. Using the expertise I have gained from working in PR and Marketing for nearly 25 years as well as building my own successful global business, I have created a Programme that will set serious female entrepreneurs up for success and financial growth. This Programme will ensure that your communications are more focused and effective before you embark on any brand design or marketing. It will also work for entrepreneurs looking to re-position their business, pivot, or refine their existing activities.
The programme consists of five hourly sessions and will coach female entrepreneurs to develop a communications strategy that will cover:
· Identifying your strengths, passion, personality and purpose
· Brand values
· Brand voice
· Goals and objectives (vision and mission)
· Key messages
· Refining your target audiences in terms of demographics as well as noting their needs and desires
· SWOT analysis – brainstorming strengths, weaknesses, threats to business, and most importantly, identifying the opportunities you could take advantage of.
You will receive expert coaching from someone that became Head of Communications and a non-executive board member for a UK organisation in Scotland at the age of 32 and two years later moved to Hong Kong on her own, then launched her own successful PR agency in Hong Kong at the age of 38 gaining global clients including BASF, British Council, Economist Events, Emack & Bolio, Foodpanda, Informa, Kipling, Linkbynet, Scottish Government, and Weave Living, to name but a few.
The current price of this programme is HKD10,000 for five hours.
ADDITIONAL COACHING SERVICES
Charged at an hourly rate or monthly retainer
Mandy Queen PR provides a wide range of services personalised for each client and based on the paid, earned, shared, and owned communications model, which is globally proven to get results. Some of the services we offer as part of this are below.
I will show you how to identify the right journalist, draft a press release, send a compelling pitch and follow up.
SOCIAL MEDIA STRATEGY
I will help you to set up the right social media channels for your business and provide you with tips and tools so you can execute a results-focused campaign.
Having created and run my own business in Hong Kong with no investment - I know all the tips and tools you can use to keep overheads low and the business results-focused.
CONTENT & SEO
I can help you brainstorm the right kind of content that will amplify your brand ad get results as well as drive your website up internet search results.
I will help you to develop a unique biography and story about your expertise and show you how to become a thought leader in your industry.
CRISIS AND REPUTATION MANAGEMENT
I can provide you with guidance on how to avoid issues, prepare you for issues, and reduce the impact of crises that may or may not happen. For larger organisations, I can create much more comprehensive crisis communications plans.