MQPR COMMUNICATIONS PROGRAMME
For Women in Business
Using the expertise I have gained from working in PR and Marketing for nearly 25 years at a senior level and building my own business, I have created a programme that will set serious entrepreneurs up for success and financial growth. This programme includes tools, strategies, and formulas to make your communications more focused and effective. It will also provide a framework to guide you in choosing the right PR and marketing suppliers, consumers and customers, partnerships, media, and other people who will help you succeed. I will also share some of the mistakes/learnings I have made along the way so that you don't make the same ones and waste precious time.
You will benefit from this programme if you are an entrepreneur looking to re-position your business, pivot, or refine your existing activities.
The programme consists of five hourly sessions over video conferencing with me and will cover:
· Identifying your strengths, passion, personality, and purpose
· Brand values
· Brand voice
· Goals and objectives (vision and mission)
· Key messages
· Refining your target audiences in terms of demographics as well as noting their needs and desires
· SWOT analysis – brainstorming strengths, weaknesses, threats to business, and most importantly, identifying the opportunities you could take advantage of.
You will receive expert coaching from someone who started her career in Scottish & Newcastle, then became Head of Communications and a non-executive board member for a UK organisation, Group Marketing Manager for Global Sources, and then set up her own PR agency in Hong Kong at the age of 38 gaining global clients including BASF, British Council, Economist Events, Emack & Bolio, Foodpanda, Informa, Kipling, Linkbynet, Scottish Government, and Weave Living, to name but a few.
The current price of this programme is HKD10,000 for five hours.
FEEDBACK
What Clients Are Saying
"Mandy is wonderful, and I wouldn’t hesitate to recommend her to anyone who needs help or guidance with their brand. Mandy is approachable and open, which I loved to open up about what I truly wanted my brand to be. I asked Mandy to help me as I had taken the plunge to focus on teaching yoga, away from an advertising career. I needed guidance to find my personal brand. Mandy will guide you to find what you and your brand stand for, who your audience should be and most importantly, especially for me to define your worth. I felt it was more than identifying my brand but also coaching me. It has been brilliant, and already I am attracting clients, teaching what I feel right for me - more restorative/ calming practices and I feel I am on the right path.
Thank you."
Cat Reynolds - Yin, Hatha & Restorative Yoga Teacher, Singapore.
ADDITIONAL COACHING SERVICES
Charged at an hourly rate or monthly retainer with a minimum of 2 hours a month.
Mandy Queen PR provides a wide range of services personalised for each client and based on the paid, earned, shared, and owned communications model, which is globally proven to get results. Think of it as having a PR & Marketing Director at your fingertips.
Areas I can provide advice on include strategic positioning and planning, brand development, integrated campaigns, identifying strategic partners and sponsorship opportunities, communication support materials, community relations, tried and tested tactics, reputation management, customer acquisition, retention and experience, internal communications, and how to evaluate and measure campaigns. I can also help you to produce an RFP for external consultants and a job description for PR & Marketing employees.
Some of the key services we offer are detailed below.
MEDIA COVERAGE
I will show you how to identify the right journalist, draft a press release, develop a compelling story and a pitch for journalists, and how to follow up.
SOCIAL MEDIA STRATEGY
I will help you to set up the right social media channels for your business and provide you with tips and tools so you can execute a results-focused campaign.
BUSINESS GROWTH
Having created and run my own business in Hong Kong with no investment - I know all the tips and tools you can use to keep overheads low and the business results-focused.
CONTENT & SEO
I can help you brainstorm the right kind of content that will amplify your brand ad get results as well as drive your website up internet search results.
THOUGHT LEADERSHIP
I will help you to develop a unique biography and story about your expertise and show you how to become a thought leader in your industry.
CRISIS AND REPUTATION MANAGEMENT
I can provide you with guidance on how to avoid issues, prepare you for issues, and reduce the impact of crises that may or may not happen. For larger organisations, I can create much more comprehensive crisis communications plans.