My Story
Mandy Queen PR is helmed by Mandy, a seasoned communications and global marketing expert with nearly 25 years of experience spanning roles in prestigious UK-based FMCG giants, award-winning campaigns in the seafood industry, visitor and exhibitor marketing for 40 trade shows and a successful entrepreneurial journey in Asia and the UK, where she has helmed a thriving PR agency for almost 14 years serving 100 clients across APAC.
Core experience:
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FMCG experience: Marketing communications for Scottish & Newcastle on the off-trade sector - buyers/journalists/sponsorship corporate events and PR. Head of Communications for Seafish for several years, leading award-winning consumer and corporate PR and marketing campaigns, sponsorship, reputation management and crisis communications.
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Trade Show expertise: Pre-event, on-site and post-event PR and marketing for 40 trade shows across China, Hong Kong, and Dubai, including Hofex, Seafood Expo and Economist Events. Promotional work around clients participating in shows to drive visitors to their booths.
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PR agency experience: Responsible for hiring and managing agencies at S&N and Seafish. Set up an agency in Hong Kong in 2010 and served 100 clients, including Lindt & Sprungli and Agriculture & Horticulture Development Board Exports.
Having spent nearly 18 years in Asia, Mandy returned to the UK in 2023 with a clear purpose: to offer consultancy services to organisations seeking expansion into Asia. Through her global mindset and extensive experience, she observed common mistakes made by clients during expansion into Hong Kong, such as overlooking post-export marketing and relying on unreliable advice or inexperienced PR agencies lacking FMCG or crisis management expertise. Mandy recognises the potential financial implications of such missteps and aims to provide invaluable guidance to organisations, ensuring they make informed decisions and navigate the complexities of international expansion successfully.
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Mandy served on the Hong Kong PR Association board, co-founded Creative Mornings Hong Kong and was identified as one of Hong Kong's Women to Watch by the Women's Foundation. She was also appointed a Global Scot by Scotland Development International.
Our Approach:
Get It Right from the Beginning
Your success in the Hong Kong market and your journey to break into Asia Pacific, including mainland China, are our top priorities.
From communication strategies to trade show enhancement, post-export marketing to product and service launches, brand refinement to social media marketing, media relations to KOL marketing, and more – we have a proven track record in all these areas.
We Understand the Market: Based in the UK and Hong Kong, MQPR is one of the UK's leading PR and Marketing experts for the Hong Kong Market. Count on us to bridge the gap and connect your business effortlessly between the UK and Hong Kong, ensuring the success of your PR and marketing campaigns on both fronts.
Hold Your Hand Through the Process: We'll help you map out your international expansion, expedite your strategy, and hold your hand through the steps required for post-export marketing success.
Competitive Edge: We have proven success in developing and executing strategic communications programs in both the UK and Asia, in-house and agency, international and local, and crisis management. This sets us apart.
Ready-Made Solutions: We bring a unique blend of credibility and insights. Our core strengths are crafting tailored, comprehensive blueprints for integrated public relations and marketing initiatives to get you seen and heard.
We make sure you are prepared.
Identify Risks and Gain Expert Advice: Our incredible clients have defined our journey at Mandy Queen PR. Since our establishment in 2010, we've been the trusted partner for 100 local and global organisations in Hong Kong, along with 40 trade shows and conferences.
At Mandy Queen PR, we're here to put your needs first and help you achieve your goals. Getting it right up front will save you money in the long term. Your success story begins with us.
Us in Numbers
100
Number of clients served in Asia
17+
Years in Asia
40
Trade Shows Across Asia Pacific
25
Years of Experience