Solutions
Gain branding and financial success with my knowledge, expertise and connections across global markets. With over 25 years of experience and a proven track record, I offer various services to help you succeed.
Hong Kong Market Mastery
I will guide you on unlocking the potential of the Hong Kong market and the broader Asia Pacific region. I specialise in crafting marketing and PR strategies that resonate locally, leveraging my 18 years of on-the-ground experience with over 100 clients across various sectors.
Key Benefits
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In-depth Market Insights: Gain an unparalleled understanding of market dynamics and cultural nuances.
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Proven Track Record: Benefit from my success with over 100 clients in diverse industries.
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Strategic Counsel: Navigate local regulations and market challenges with confidence.
Please find out more about my Hong Kong Market Mastery here.
Global Expo Expert: Trade Shows
Maximise your impact at international trade shows with my tailored PR and marketing activities. From pre-event buzz to on-site engagement and post-event follow-up, I ensure your presence is memorable and effective.
Key Benefits
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Insider Knowledge: Leverage my experience promoting 40 trade shows.
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Comprehensive Support: Enhance visibility and drive traffic to your booth.
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Strategic Planning: Achieve a successful trade show presence with my expert guidance.
Learn more about my Global Expo Expert services here.
PR Strategy Refinery
Transform your business with strategic communication plans that address your unique challenges. I analyse your current PR and marketing efforts, identify opportunities, and provide strategic input for impactful programme execution.
Key Benefits
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PESO Model Expertise: Utilise Paid, Earned, Shared, and Owned media for a holistic approach.
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Customised Plans: Receive tailored communication strategies.
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Enhanced Reputation: Strengthen brand reputation and stakeholder engagement.
Discover how my PR Strategy Refinery can help you here.
Why Choose Me?
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Extensive Experience: Benefit from 25 years of PR and marketing expertise across the UK and Hong Kong.
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Diverse Client Base: Join over 100 satisfied clients across a wide range of sectors in Hong Kong and 40 successful trade shows globally.
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Strategic Approach: Employ the PESO model for a comprehensive PR and marketing strategy.
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Global Perspective: Achieve success with strategies that consider local nuances and global trends.
Please find out more about me here.
How I Engage with Clients
Consultation Sessions
Begin with a free 15-minute initial consultation to understand your needs.
Workshops and Webinars
Participate in my workshops and programmes on market entry strategies, trade show success, and PR planning.
Customised Proposals
Receive tailored proposals that address your specific challenges and goals, demonstrating how my services can help you succeed. Request a proposal here.
Partner with me to elevate your business through strategic PR and marketing excellence. Contact me today to learn more about how I can support your growth.
Solutions
Discover how my expertise and strategic approach can propel your business to new heights across global markets. With over 25 years of experience and a proven track record, I offer various services to help you succeed.
Hong Kong Market Mastery
With my expert guidance, unlock the potential of the Hong Kong market and the broader Asia Pacific region. I specialise in crafting marketing and PR strategies that resonate locally, leveraging my on-the-ground experience with over 100 clients across various sectors.
Key Benefits
-
In-depth Market Insights: Gain unparalleled understanding of market dynamics and cultural nuances.
-
Proven Track Record: Benefit from my success with over 100 clients in diverse industries.
-
Strategic Counsel: Navigate local regulations and market challenges with confidence.
Please find out more about my Hong Kong Market Mastery here.
Global Expo Expert: Trade Shows
Maximise your impact at international trade shows with my tailored PR and marketing activities. From pre-event buzz to on-site engagement and post-event follow-up, I ensure your presence is memorable and effective.
Key Benefits
-
Insider Knowledge: Leverage my experience promoting 40 trade shows.
-
Comprehensive Support: Enhance visibility and drive traffic to your booth.
-
Strategic Planning: Achieve a successful trade show presence with my expert guidance.
Learn more about my Global Expo Expert services here.
PR Strategy Refinery
Transform your business with strategic communication plans that address your unique challenges. I analyse your current PR and marketing efforts, identify opportunities, and provide strategic input for impactful programme execution.
Key Benefits
-
PESO Model Expertise: Utilise Paid, Earned, Shared, and Owned media for a holistic approach.
-
Customised Plans: Receive tailored communication strategies.
-
Enhanced Reputation: Strengthen brand reputation and stakeholder engagement.
Discover how my PR Strategy Refinery can help you here.
Why Choose Me?
-
Extensive Experience: Benefit from 25 years of PR and marketing expertise across the UK and Hong Kong.
-
Diverse Client Base: Join over 100 satisfied clients across a wide range of sectors in Hong Kong and 40 successful trade shows globally.
-
Strategic Approach: Employ the PESO model for a comprehensive PR and marketing strategy.
-
Global Perspective: Achieve success with strategies that consider local nuances and global trends.
Please find out more about me here.
How I Engage with Clients
Consultation Sessions
Begin with a free 15-minute initial consultation to understand your needs.
Workshops and Webinars
Participate in my workshops and programmes on market entry strategies, trade show success, and PR planning.
Customised Proposals
Receive tailored proposals that address your specific challenges and goals and demonstrate how my services can help you succeed. Request a proposal here.
Partner with me to elevate your business through strategic PR and marketing excellence. Contact me today to learn more about how I can support your growth.
Strategic Localisation and Communication
Hong Kong Market Mastery. My commitment is to inspire, guide, and provide strategic counsel as you expand your footprint in the Asia Pacific. My UK experience and strategic focus on Hong Kong, the gateway to mainland China, make me your ideal partner in achieving success and standing out in this dynamic market. With a global mindset, I expertly localise and communicate your brand and services to ensure impact while preserving your brand's reputation and heritage.
Global and Regional Campaigns
My expertise extends to the development and execution of global and regional campaigns and promotional activities. While I can execute some of your campaigns, I can also lead overseas agency and internal team briefs to create impactful and regionally relevant communications, ensuring your message resonates effectively and your desired outcomes are achieved.
Trade Show Mastery
Stand out at trade shows globally, not just in Asia, with my specialised service, Global Expo Expert, based on marketing 40 of the world's biggest shows in APAC. With insider knowledge, I am able to optimise your participation in global trade shows, managing pre-, on-site, and post-event activities. As your dedicated partner, I will ensure you reach the right visitors and leave a lasting impression in the region.
Our Approach:
Get It Right from the Beginning
Your success in the Hong Kong market and your journey to break into Asia Pacific, including mainland China, are our top priorities.
From communication strategies to trade show enhancement, post-export marketing to product and service launches, brand refinement to social media marketing, media relations to KOL marketing, and more – we have a proven track record in all these areas.
We Understand the Market: Based in the UK and Hong Kong, MQPR is one of the UK's leading PR and Marketing experts for the Hong Kong Market. Count on us to bridge the gap and connect your business effortlessly between the UK and Hong Kong, ensuring the success of your PR and marketing campaigns on both fronts.
Hold Your Hand Through the Process: We'll help you map out your international expansion, expedite your strategy, and hold your hand through the steps required for post-export marketing success.
Competitive Edge: We have proven success in developing and executing strategic communications programs in both the UK and Asia, in-house and agency, international and local, and crisis management. This sets us apart.
Ready-Made Solutions: We bring a unique blend of credibility and insights. Our core strengths are crafting tailored, comprehensive blueprints for integrated public relations and marketing initiatives to get you seen and heard.
We make sure you are prepared.
Identify Risks and Gain Expert Advice: Our incredible clients have defined our journey at Mandy Queen PR. Since our establishment in 2010, we've been the trusted partner for 100 local and global organisations in Hong Kong, along with 40 trade shows and conferences.
At Mandy Queen PR, we're here to put your needs first and help you achieve your goals. Getting it right up front will save you money in the long term. Your success story begins with us.
Hong Kong Case Studies
Explore impactful case studies showcasing PR and marketing solutions in Hong Kong. Each study highlights experience and commitment to excellence in this dynamic market, from boosting brand awareness to driving engagement.
This is just a snapshot - ask me for more information.
Agriculture & Horticulture Development Board
Drawing on our expertise in FMCG and a thorough SWOT analysis and consumer trend research, we developed a multi-channel strategy, integrating social media, influencers, events, and targeted media relations for maximum impact.
Implementation
To position British meat as premium, we partnered with Michelin-starred chefs, tied our campaign to key festivals and cultural events. Media dinners, influencer events, and a Young Chef Competition boosted brand recognition. Social media, including AHDB's recipe bank, engaged chefs and the public, supporting initiatives like trade shows such as HOFEX.
Results
Achieved significant social media reach with 39k on Instagram and 59k on Facebook in a year. Notable media coverage included a journalist dinner with 25 items, a three-page trade media feature, and a China Daily video reaching 82 million OTS. Established relationships with 100+ Hong Kong chefs, hosting tasting events with Michelin-starred chefs.
Emack & Bolios
Managed marketing for this four store franchise for three years, adhering to precise brand guidelines and positioning. Collaborated closely with the UK CEO, HK GM, and retail team to grasp brand limitations and possibilities, leading to tailored, highly creative campaigns for optimal results.
Implementation
Focused on media and influencer relations, utilising product gifting and impactful photography. Campaigns centred on creative concepts resonating with local audiences, aligning with national days, festivals, and cultural events. Supported in-store and retail partner activations and collaborations year-round.
Results
Secured 200+ bi-lingual media and social media mentions annually, reaching an aggregated audience of nearly 1 billion. Cultivated a beloved brand evidenced by thousands of user-generated photos shared on social media by locals and tourists. Both journalists and influencers eagerly anticipated new concepts.
Weave Co-Living
Researched other co-living spaces in London and New York to inform a 6-month plan covering pre-opening, opening, and post-opening phases. Implemented a multi-pronged approach across various media categories, including lifestyle, homes, interiors, and business.
Implementation
Ahead of the opening, renders and showroom images were issued, complemented by media tours and professional photography sessions during the opening weekend. Investment/funding announcements were made, alongside executive profiling for the owner. Infographics detailing facilities were also distributed.
Results
Secured 150+ bi=lingual media items in top-tier outlets including Bloomberg, Monocle, SCMP, Oriental Daily, HKET, iMoney, Home Journal with an AVE nearly reaching HK$3.4m. Achieved a 95% occupancy rate within 3 months of opening. Founders received US$181 million in funding for future properties.