How we can help
Solutions
Welcome to Mandy Queen PR, your gateway to global expansion. With a robust background in communications in the UK and Hong Kong and tangible experience in mainland China and Singapore, we bring a wealth of skills and knowledge in PR, Marketing and Reputation Management.
Over the years, we've proven our commitment to assisting organisations to penetrate markets and increase revenue, brand loyalty, or long-term success.
Our three core services are Hong Kong Market Mastery, Global Expo Expert and PR Strategy Refinery.
Core Services
Strategic Localisation and Communication
Hong Kong Market Mastery. Our commitment is to inspire, guide, and provide strategic counsel as you expand your footprint in the Asia Pacific. Our UK experience and strategic focus on Hong Kong, the gateway to mainland China, make us your ideal partner in achieving success and standing out in this dynamic market. With a global mindset, we expertly localise and communicate your brand and services and ensure impact while preserving your brand's reputation and heritage.
.jpeg)
Global and Regional Campaigns
Our expertise extends to the development and execution of global and regional campaigns and promotional activities. While we can execute some of your campaigns, we can also lead overseas agency and internal team briefs to create impactful and regionally relevant communications, ensuring your message resonates effectively and your desired outcomes are achieved.
Trade Show Mastery
Stand out at trade shows globally, not just in Asia, with our specialised service, Global Expo Expert, based on marketing 40 of the world's biggest shows in APAC. With insider knowledge, we are able to optimise your participation in global trade shows, managing pre-, on-site, and post-event activities. As your dedicated partner, we will ensure you reach the right visitors and leave a lasting impression in the region.
Hong Kong Case Studies
Explore our impactful case studies showcasing our PR and marketing solutions in Hong Kong. Each study highlights our experience and commitment to excellence in this dynamic market, from boosting brand awareness to driving engagement.
This is just a snapshot - ask us for more information.
Agriculture & Horticulture Development Board
Drawing on our expertise in FMCG and a thorough SWOT analysis and consumer trend research, we developed a multi-channel strategy, integrating social media, influencers, events, and targeted media relations for maximum impact.
Implementation
To position British meat as premium, we partnered with Michelin-starred chefs, tied our campaign to key festivals and cultural events. Media dinners, influencer events, and a Young Chef Competition boosted brand recognition. Social media, including AHDB's recipe bank, engaged chefs and the public, supporting initiatives like trade shows such as HOFEX.
Results
Achieved significant social media reach with 39k on Instagram and 59k on Facebook in a year. Notable media coverage included a journalist dinner with 25 items, a three-page trade media feature, and a China Daily video reaching 82 million OTS. Established relationships with 100+ Hong Kong chefs, hosting tasting events with Michelin-starred chefs.
Emack & Bolios
Managed marketing for this four store franchise for three years, adhering to precise brand guidelines and positioning. Collaborated closely with the UK CEO, HK GM, and retail team to grasp brand limitations and possibilities, leading to tailored, highly creative campaigns for optimal results.
Implementation
Focused on media and influencer relations, utilising product gifting and impactful photography. Campaigns centred on creative concepts resonating with local audiences, aligning with national days, festivals, and cultural events. Supported in-store and retail partner activations and collaborations year-round.
Results
Secured 200+ bi-lingual media and social media mentions annually, reaching an aggregated audience of nearly 1 billion. Cultivated a beloved brand evidenced by thousands of user-generated photos shared on social media by locals and tourists. Both journalists and influencers eagerly anticipated new concepts.
Weave Co-Living
Researched other co-living spaces in London and New York to inform a 6-month plan covering pre-opening, opening, and post-opening phases. Implemented a multi-pronged approach across various media categories, including lifestyle, homes, interiors, and business.
Implementation
Ahead of the opening, renders and showroom images were issued, complemented by media tours and professional photography sessions during the opening weekend. Investment/funding announcements were made, alongside executive profiling for the owner. Infographics detailing facilities were also distributed.
Results
Secured 150+ bi=lingual media items in top-tier outlets including Bloomberg, Monocle, SCMP, Oriental Daily, HKET, iMoney, Home Journal with an AVE nearly reaching HK$3.4m. Achieved a 95% occupancy rate within 3 months of opening. Founders received US$181 million in funding for future properties.