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Harnessing the power of PR at Trade Shows

A photo of a trade show.

This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.

I'm thrilled to share that I recently relocated to the UK while continuing to operate my business in Hong Kong. This dual presence allows...

I recently hired an overseas consultant to work for me in a particular city. I didn’t know any consultants in this sector, so I asked for...

Sponsorship can also be a valuable tool that may increase exposure of your brand and attract employees. In addition, sponsorship has the...

Lost for ideas for your next PR Campaign – consider these 11 tactics – remember to discount those that don’t fit your objectives and...

Hong Kong businesses are facing extremely challenging times at present due to the spread of Omicron. It can sometimes feel that running...

A fundamental but essential aspect of any short or long-term campaign or project is a plan. If you don’t have a plan, you may get chaos...

Here are five simple tips to get you started on coming up with story ideas for pitching journalists.

When you work in your organisation every day, sometimes we become too close to the work and we don't always see the opportunities to...

In the past ten years I've met a few clients who didn't know who their customers were; clients hadn't thought about it or they would say...

With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for...

Up until Summer 2020, my PR agency focused mostly on media relations for clients. Many of the public relations briefs we received...

In the previous blog I wrote about the difference between PR and media relations. In this blog I wanted to share my definition of the...

According to the Chartered Institute of Public Relations, the definition of Public Relations (PR) is: “Public Relations is the discipline...

Public Relations is hugely beneficial to organisations in so many different ways. With this in mind I have pulled together 99 reasons why...