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11 tactics for your next PR Campaign

Updated: Jun 2, 2023


Photo of a strategic PR meeting with people sitting and standing in a room

Lost for ideas for your next PR Campaign – consider these 11 tactics – remember to discount those that don’t fit your objectives and strategy.


  1. Press conference

  2. Press release

  3. One-to-one briefings

  4. Advertorial

  5. Influencer activity

  6. Research report

  7. Case study

  8. Sampling

  9. Sponsorship

  10. Trade fair participation

  11. Social media advertising

This is just a snapshot. Contact me if you would like some assistance to produce a communications plan for your organisation.


 
 
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