Three Things to Avoid in Your Hong Kong or International Communications Campaigns

In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.

Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...

The clock is ticking as soon as your product is stocked, and every moment without a public relations and marketing plan costs you money.

Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia

This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.

Harnessing the power of PR at Trade Shows