Nov 1, 20231 minA Recipe for Success: Localising Your Brand For Global SuccessExpanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...
Jul 16, 20233 minCelebrating World PR Day: 143 reasons to do public relations In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...
Jul 5, 20232 minMaximising International Trade: Leveraging Special Days to Promote in AsiaMaximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia
Jul 20, 20201 minWhere to focus your marketing communications in the second half of 2020With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for...