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International PR & Marketing Consultant

Insights

Expert Insights and Practical Tips for getting more business in new markets.

Creating Effective Influencer Marketing Partnerships

Aug 23 min read

Creating Effective Influencer Marketing Partnerships

How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.

Nov 1, 20231 min read

A Recipe for Success: Localising Your Brand For Global Success

Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...

Celebrating World PR Day: 143 reasons to do public relations

Jul 16, 20233 min read

Celebrating World PR Day: 143 reasons to do public relations

In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...

Maximising International Trade: Leveraging Special Days to Promote in Asia

Jul 5, 20232 min read

Maximising International Trade: Leveraging Special Days to Promote in Asia

Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia

Where to focus your marketing communications in the second half of 2020

Jul 20, 20201 min read

Where to focus your marketing communications in the second half of 2020

With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for...

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