Insights

Explore why international media relations should be a cornerstone of your global expansion strategy.

How to Use Media Relations and Social Media to Boost Your International Presence at Trade Shows. Trade Show Media Relations and Marketing.

Mandy Queen PR is holding a workshop titled "Maximising Trade Show Success" with Business Gateway for Scottish businesses.

Three Things to Avoid in Your Hong Kong or International Communications Campaigns

In today's globalised world, clear communication is more important than ever.

Enhance your understanding of consumer goods marketing in Hong Kong by diving into our collection of blog articles

In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.

As described in previous posts, international expansion success hinges on more than the quality of the product—it requires an...

In the ever-expanding global market, communications success relies heavily on the ability to adapt messaging for different regions.

Establishing your brand in Hong Kong requires a multifaceted approach beyond products and packaging and strategic partnerships.

Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...

Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...

Entering international markets and securing distribution channels is just the start. Read the top 4 elements of post-export marketing.

Press events are an important part of public relations and are crucial for businesses in Hong Kong to showcase their services and...

I had lots of fun at the Edinburgh International Fringe Festival this past weekend. One show stood out, not just because the comedian was...

In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...

Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia

This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.