LEADING WITH STRATEGY
Mandy Queen - PR, Content, Reputation Management Consultant
My mission is to share how strategic PR planning creates reputational and financial success.
I care about your success. As a freelance communications strategist, my approach is to understand your goals and challenges then provide expert PR advice and a strategic communications plan that guarantees results and a return on investment and ultimately success.
I get success for my clients by listening and understanding their business objectives, reviewing their current communications, then providing a communications strategy that integrates paid, earned, shared and owned resources and tools. With nearly 25 years public relations experience gained in global organisations you will receive a quality "no fluff" expert PR advice from me and I will always consider the impact of the communications strategy on your reputation.
What will you achieve from working with me? A trusted advisor, international expertise, Hong Kong and Asia PR Expert, storyteller, expert PR advice from a high performer, a return on investment, increased sales, tools and resources, brand awareness, more time, professionalism, an efficient and effective partnership, creative ideas, connections, .... someone who specialises in her industry and keeps up to date with new developments in PR and communications.
I am based in Hong Kong, but work with international clients remotely via various platforms across the world.
The MQPR Communications Programme
I believe that significant results can only come from strategic communications. I work with my clients to understand their business objectives and goals and create a strategic communications plan that gets results and makes their business better.
MQPR Communications Programme:
I offer my clients three packages, all of which start with the MQPR Brand Immersion Workshop. These are 1) One-off project 2) 6 month retainer 3) 12 month retainer. My approach is focused on Inbound PR and integrates the SpinSucks PESO model and AMEC Measurement Framework.
1. Practical Easy to Understand Guidance
2. Return on Investment
3. Highly Experienced PR & Communications Professional – 25 years
4. Passionate about Growth and Learning
5. Inquisitive and Collaborative Communicator
6. Highly Skilled in Reputation Management
7. Cross-cultural Experience
8. Mature and Sound Judgement
Mandy works with a range of tried and tested professional designers, photographers, videographers and translators. She can also help you to set key performance indicators for your PR agency.
Past & Present
Mandy Queen has worked with international non-departmental, non-governmental, not-for-profit clients as well as entrepreneurs, exhibition and trade show organisers, food and beverage businesses and technology providers.
AGRICULTURE & DEVELOPMENT BOARD
I work with the UK's Agricultural Horticulture Development Board to raise awareness of premium and sustainable meat from Britain across Hong Kong, Macau. The project requires regular evaluation of the out of home and at home market and devising campaigns that put meat from Britain front of mind. Campaigns created include a successful annual Young Chef Competition, Cantonese menu media dinners and a bi-lingual social media marketing and ad campaign.
I successfully collaborated with the Scottish Government and Scotland Re:Designed in Hong Kong to showcase Scottish fashion and textile designers at PMQ. I organised a media tour and interviews; a media partnership; a VIP event featuring fashion buyers and high level stakeholders; engagement with local fashion influencers; and bi-lingual social media marketing.
BRITISH COUNCIL IN HONG KONG
I represented British Council over a period of several years. I leveraged connections with media outlets read by target audiences to ensure maximum coverage and social media impact for their annual arts and education festival - SPARK at Twai Kwun, their participation at the Hong Kong Book Festival and other arts and literature events.
FORUM OF INCIDENT RESPONSE & SECURITY TEAMS
I have worked with FIRST.Org for a number of years. I am their key consultant for all communications from global media relations to the design and writing of their annual report and newsletters.
EMACK & BOLIO'S
I worked with Emack & Bolio's for a number of years developing a wide number of creative concepts, such as National Ice Cream Month, to get hundreds of media items, social media engagement and influencer engagement. Not surprisingly we got spectacular results.
KOMUNE BY OVOLO
I launched Ovolo Group's new F&B brand - Komune with a successful media, influencer and social media campaign. The resulting coverage and awareness resulted in Komune going to no1 on Trip Advisor and becoming the talk of the town.
I developed a bi-lingual earned and paid social media strategy that resulted in 400 leads for Informa, the organisers of Cosmoprof Asia.
I worked with Emerald Lake to educate the media across Hong Kong about their new concept - Weave Co-living. It was a long and challenging process, but in the end—not surprisingly—we came out with spectacular results across the media with hundreds of articles and interviews with the founder and about Weave.
Mandy Queen is one of Hong Kong’s leading Public Relations practitioners with nearly 25 years’ international experience in strategic planning and reputation management.
Mandy set up PR Agency Cred Communications in 2010, and has worked with clients including British Council on the SPARK arts and education festival, Global Sources, Informa Markets, Agricultural Horticulture & Development Board, Scottish Government, Forum of Incident Response Teams, Korean Government, New World Development, Weave Co-Living to name but a few. In 2005 Mandy arrived in Hong Kong and embraced its unique positioning as the heart of Asia and the gateway to China by marketing conferences and exhibitions for Global Sources and Messe Frankfurt across Asia Pacific and the Middle East.
Prior to moving to Hong Kong, Mandy was Head of Communications for the Sea Fish Industry Authority. She started at SFIA as a Communications Manager and was quickly promoted to Head of Communications becoming responsible for all aspects of communications planning from consumer and corporate communications to crisis communications and public affairs. Her first role in communications was after graduating with a BA in Communications in Scotland when she worked inhouse at Scottish Courage Brands (now Heineken) doing marketing communications and events for global beer brands Becks, Fosters and Miller Genuine Draft – this is where her passion for communications really started.
Mandy was invited to be the Programs Chair for Hong Kong’s public relations body PRHK, a co-organiser of Hong Kong’s Creative Mornings and has been a keynote speaker at various conferences in Brussels at the EU, Sweden and the Hong Kong Convention Exhibition Industry Association. She is currently one of The Women Foundation’s “Women to Watch” an initiative to increase the number of women sitting on boards in Hong Kong.
In response to the market situation and client needs, Cred Communications was rebranded and refocused in 2020 to Mandy Queen PR.
Mandy loves being creative and in her spare time enjoys working with acrylics to create portrait and abstract paintings. Mandy is inspired by the abstract expressionists.
WHY WORK WITH ME?
We have worked with Mandy Queen over many years for different companies, and she's never disappointed, not even once! She has done stellar PR work and I've personally seen how she has come out winning even through extremely difficult projects. I would really recommend this the PR agency of choice in Hong Kong.
Wendy Yung - Economist Events
We were fortunate enough to work with Mandy during our fundraising Kickstarter campaign for The Helper documentary and I can honestly say the campaign wouldn’t have been a success if we hadn’t had the agency on board! From strategic thinking and planning, to utilizing their extensive network of both English and Chinese language media to achieve first rate press coverage - she really got our messaging out across all platforms to ensure huge public awareness of the film throughout Hong Kong.
Joanna Bowers - The Helper Documentary
Mandy was a key partner of Emarsys for many years, managing our media relationships and creating buzz around our proposition. She worked with us through many campaigns, offering direction and inspiration, helping us to frame our ideas, running with us as we developed those ideas into fleshed out messages and, critically, making sure those stories got to all the right people and were published in all the right places. Mandy's highly personal approach to business means that working with her was not only ‘highly effective’ but also ‘highly enjoyable.’ A class act.
Stuart Barker - Emarsys
Comexposium launched a pan-regional Asian edition of its world leading event CARTES Secure Connexions in Hong Kong. Mandy helped us to create awareness about a new exhibition and conference, to attract new exhibitors and visitors from across the region, to optimise media coverage pre-event, during the show and afterwards. Mandy's team excelled, having to understand a constantly and rapidly evolving hi-tech sector and to promote a new event across several countries. We were delighted to work with such a friendly and professional team.
Michael Weatherseed - Comexposium
Thank you for all of your support during our Annual Conference this year in Bangkok. How you were able to hit the ground running - from the networking with our top sponsors and SC members at the Sunday night reception through the busy day with the Prime Minister and turning out a Press Release on Monday, we really could not have covered it all without you! The insight you were able to provide FIRST on overall PR strategy and input on key messaging for our new Press Corp was most valuable as well.
Thank you again for all of your support.
Nora Duhig - FIRST
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