Helping organisations build reputation and grow across international markets.
I help businesses, trade associations and public bodies build reputation, increase visibility and strengthen their position in key markets, using strategic communications to support growth, create commercial opportunities and achieve measurable business and communications goals.
My experience spans global, regional and local communications, with extensive work across the UK, Asia Pacific and North America. Every project is led directly by me, bringing 25+ years of experience, senior strategic advice and hands-on delivery from start to finish.
International Growth Communications
Expand internationally with strategic communications that build credibility, strengthen your reputation and support business growth.
Whether you're entering a new market, launching a product or exhibiting internationally, I help you adapt your messaging, reach the right audiences, build thought leadership and secure media visibility.
With 25+ years of international experience, including working with both trade show organisers and exhibitors, I provide senior communications advice that connects reputation and visibility with your wider business goals.
I also provide dedicated communications support for mainland Chinese and Hong Kong companies expanding internationally.
Strategic Communications Leadership & Interim PR Director
When you need additional senior communications expertise, I work as an extension of your leadership team, providing strategic advice, hands-on support and an experienced sounding board.
From product launches and market entry to reputation challenges and major campaigns, I develop integrated communications strategies that build credibility, strengthen reputation and support business growth.
Available as an Interim PR Director or senior communications adviser for short-term projects and longer-term partnerships.
International & UK PR Consultant – 25+ Years of Leadership
Global Reach
Global, regional & local communications
40
International trade shows, conferences & festivals
100+
PR, marketing & communications projects
25+
Senior PR, marketing & communications experience
Why work with me?
Senior expertise. International perspective. Direct support.
When you work with me, you work directly with the person advising you. I bring more than 25 years of PR, marketing and communications experience to every project, combining strategic thinking with a practical understanding of what it takes to deliver.
International experience that goes beyond borders
I've worked at global, regional and local levels, including more than 17 years based in Hong Kong. That experience helps me understand how reputation, messaging and communications need to adapt across different markets, audiences and cultures.
Strategy grounded in delivery
I've worked in-house, led an agency and advised more than 100 organisations. I understand communications from the client, consultant and delivery side, which means my advice is practical, commercially focused and designed to work in the real world.
Senior advice without the agency layers
You get direct access to my experience, whether you need an international communications strategy, an experienced sounding board or senior support alongside your existing team and agencies.
Sector Expertise
Food, Drink & Hospitality
Public Sector, Associations & Education
From early-stage disruptors including foodpanda and Delivery Republic to global organisations such as Pudu Robotics and Forum of Incident Response & Security Team, I've supported technology businesses with PR, communications, market positioning and reputation across international markets.
My experience spans in-house and consultancy roles across food, drink and hospitality, from major brands and UK food export promotion to restaurants, hotels, serviced apartments and co-living. I've supported organisations in the UK and Asia with market positioning, launches, communications strategy, brand building and reputation.
I bring substantial in-house and consultancy experience across public bodies, international associations and education organisations. My work has covered corporate and consumer communications, stakeholder engagement, reputation, media relations, thought leadership, public campaigns and major events.
Ready to Strengthen Your Communications?
Whether you're entering a new market, preparing for a major opportunity or need experienced senior communications advice, let's talk about what you're trying to achieve and where I can add value.
Book a 15-minute introductory call to discuss your priorities and see whether I'm the right fit.
Entering a New Market
Build the positioning, messaging and communications needed to establish credibility.
Preparing for a Trade Show
Turn your international exhibition investment into greater visibility and commercial opportunity.
Bring in experienced communications leadership without adding a full-time senior hire.
Facing a Reputation Challenge
Get experienced, independent advice when your reputation or communications need careful handling.
Approach
Senior advice, shaped around your business
01
Understand
I start by understanding your business goals, market, audiences and communications challenges, so we focus on what matters rather than jumping straight to PR tactics.
02
Assess
I look at how your organisation is positioned, where communications can add value, and any gaps or risks that could affect your reputation or growth.
03
Implementation
I turn that insight into clear communications priorities and practical recommendations, focused on the audiences, markets and opportunities that matter most.
04
Support
I can stay involved as a senior adviser, lead the communications programme directly, or work alongside your in-house team and existing agencies to help put the strategy into practice.
From driving 13,000 visitors to a major festival and generating 400 new trade buyer registrations to building media visibility for organisations expanding internationally, my work focuses on communications that deliver against real business goals.
Explore more results and case studies on the Projects Page.
"Mandy was professional, reliable, and knowledgeable and able to work with different cybersecurity experts from various cultures worldwide to coordinate several communications activities for us and identify potential news stories. She was able to understand our specific sector quickly, repurpose highly technical information, and make it accessible to our global members and media worldwide while protecting and expanding the reputation of FIRST."
Chris Gibson, Executive Director, Forum of Incident Response Security Teams, USA
“Pudu Robotics was in need of extra Public Relations support, especially regarding North America, and stumbling across Mandy’s website was the precise solution we needed.
She helped us secure top-notch interviews at trade shows and conferences to make vital industry connections, and helped us hone and craft optimised content including press packs, press releases and editorials.”
Meg Timmons
Head of Pan America Marketing, Pudu Robotics
"Comexposium launched a pan-regional Asian edition of its world-leading event CARTES Secure Connexions in Hong Kong. Mandy Queen PR was our PR partner for several years, helping us to create awareness about a new exhibition and conference, to attract new exhibitors and visitors from across the region, and to optimise media coverage pre-event, during the show and afterwards. Her team excelled, having to understand a constantly and rapidly evolving hi-tech sector and promote a new event across several countries. We are delighted to work with such a friendly and professional team.”
Michael Weatherseed, Director, Security Business Unit – CARTES, Comexposium, France
Clients and Collaborations
Need Senior Communications Support?
Whether you're entering a new market, preparing for a major opportunity or need experienced communications advice, book a 15-minute introductory call to discuss your priorities and how I could support you.