LEADING WITH STRATEGY

Mandy Queen - International Public Relations, Content, Reputation Management Consultant

MQPR delivers strategic integrated public relations campaigns that create reputational and financial success aligned with your brand values so that you grow with authenticity and integrity. 

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Creative, innovative, and reliable, MQPR works with mostly mid-size global and Asia Pacific organisations in consumer products and services, arts and entertainment, hospitality and tourism, education, retail, information technology, and government. See current and past clients here.

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We can help you to: 

1) Align your communications

2) Acquire new customers

3) Increase reach and exposure of your brand

4) Drive leads or purchases

5) Retain customers

6) Improve your customers' experience

7) Obtain a competitive advantage 

8) Grow with authenticity and integrity

9) Manage your reputation

10) Brainstorm creative ideas

See our services here.

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Focused on Building Better Businesses through Strategic Communications and Tactics

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We create successful PR activities for our clients by listening and understanding their business objectives and values, reviewing their current communications, then providing a communications strategy that integrates paid, earned, shared, and owned resources and tools, which is custom cut for each client.

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Public Relations Expert in Hong Kong

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With nearly 25 years of public relations experience gained in global organisations and 16 years in Hong Kong you will receive quality expert PR advice that always considers your values. MQPR will always consider the impact of the communications strategy on your reputation.  

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Still undecided? Read our blog and follow us on our social media channels for free PR tips. 

SERVICES

APPROACH

The MQPR Communications Programme

I believe that significant results can only come from strategic communications. I work with my clients to understand their business objectives and goals and create a strategic communications plan that gets results and makes their business better. 

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MQPR Communications Programme:

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We offer clients three packages, all of which start with the MQPR Brand Immersion Workshop. These are 1) one-off project 2) 6-month retainer 3) 12-month retainer. Some of our clients sign up for 3-4 year retainers.

My approach is focused on Inbound PR and integrates the PESO model and the Chartered Institute of PR measurement guidelines. 

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Do you match our values: 

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1. Creative, curious, and courageous

2. Dedicated to learning and mastering the field of PR, Content, and Reputation 

3. Persistent in getting clients' success

4. Cross-cultural and international PR expertise 

5. Mature and sound judgment

6. Naturally positive 

7. Resilient & adaptable 

8. Collaborative

9. Integrity

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We work best with clients who are also naturally optimistic and collaborative, and who respond quickly to new opportunities.  

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Partners 

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​Mandy works with a range of tried and tested local media and influencer relations experts, professional designers, photographers, videographers, and translators. She can also help you to set key performance indicators for your PR agency due to her extensive experience in-house and within an agency. 

EXPERTISE

Mandy Queen is one of Hong Kong’s leading Public Relations practitioners with nearly 25 years’ international experience in strategic planning and reputation management.

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Mandy set up Hong Kong PR Agency Cred Communications in 2010, and has worked with clients including the British Council on the SPARK arts and education festival, Diversified Events on Seafood Expo, Economist Events, Foodpanda, Global Sources, Informa Markets on HOFEX and Cosmoprof, Agricultural Horticulture & Development Board, Scottish Government, Forum of Incident Response Teams, Korean Government, New World Development, Weave Co-Living to name but a few. In 2005 Mandy arrived in Hong Kong and embraced its unique positioning as the heart of Asia and the gateway to China by marketing conferences and exhibitions for Global Sources and Messe Frankfurt across Asia Pacific and the Middle East.

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Prior to moving to Hong Kong, Mandy was Head of Communications for the Sea Fish Industry Authority. She started at SFIA as a Communications Manager and was quickly promoted to Head of Communications becoming responsible for all aspects of communications planning from consumer and corporate communications to crisis communications and public affairs. Her first role in communications was after graduating with a BA in Communications in Scotland when she worked inhouse at Scottish Courage Brands (now Heineken) doing marketing communications and events for global beer brands Becks, Fosters and Miller Genuine Draft – this is where her passion for communications really started.

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Mandy was invited to be the Programs Chair for Hong Kong’s public relations body PRHK, a co-organiser of Hong Kong’s Creative Mornings and has been a keynote speaker at various conferences in Brussels at the EU, Sweden, and the Hong Kong Convention Exhibition Industry Association.  She is currently one of The Women Foundation’s “Women to Watch” an initiative to increase the number of women sitting on boards in Hong Kong.

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In response to the market situation and client needs, HK PR Firm Cred Communications was rebranded and refocused in 2020 to Mandy Queen PR.

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Mandy loves being creative and in her spare time enjoys working with acrylics to create portrait and abstract paintings. Mandy is inspired by abstract expressionists.  

WHY WORK WITH ME?

Happy Clients