LEADING WITH STRATEGY

Mandy Queen - International Public Relations, Content, Reputation Management Consultant

Are you looking to: 

1) Align your communications?

2) Acquire new customers? 

3) Increase reach and exposure of your brand?

4) Drive leads or purchases?

5) Retain customers?

6) Improve your customers' experience?

7) Obtain a competitive advantage? 

8) Grow with authenticity and integrity?

9) Manage your reputation?

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My mission is to deliver strategic public relations campaigns that create reputational and financial success so that you grow with authenticity and integrity. 

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Hong Kong Public Relations Firm, Asia and UK Expert

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My consultancy is small, flexible, and provides a customised, unique one-on-one approach. 

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Sectors that I have successfully run public relations campaigns for include arts and culture, cybersecurity, conferences, exhibitions, co-working, entrepreneurs, food and beverage, FMCG, hotels, co-living, and technology - both consumer and corporate. 

Focused on Building Better Businesses through Strategic Communications and Tactics

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I care about your success. As a freelance international communications strategist, my approach is to understand your goals and challenges then provide expert public relations advice and a strategic communications plan that guarantees results, a return on investment, and ultimately success.

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I get success for my clients by listening and understanding their business objectives, reviewing their current communications, then providing a communications strategy that integrates paid, earned, shared, and owned resources and tools, which is custom cut for each client. I will help you identify the story and the good news you can share and provide innovative thinking.

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Public Relations and Digital Marketing Expert

With nearly 25 years of public relations experience gained in global organisations you will receive quality plain-speaking expert PR advice. I will always consider the impact of the communications strategy on your reputation.  

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What will you achieve from working with me? A trusted advisor, international expertise, Hong Kong and Asia PR Expert, storyteller, expert PR advice from a high performer, a return on investment, increased sales, tools and resources, brand awareness, more time, professionalism, an efficient and effective partnership, creative ideas, connections, .... someone who specialises in her industry and keeps up to date with new developments in PR and communications. 

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I am based in Hong Kong and work with international clients remotely via various platforms across the world. 

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MY APPROACH

The MQPR Communications Programme

I believe that significant results can only come from strategic communications. I work with my clients to understand their business objectives and goals and create a strategic communications plan that gets results and makes their business better. 

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MQPR Communications Programme:

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I offer my clients three packages, all of which start with the MQPR Brand Immersion Workshop. These are 1) One-off project 2) 6 month retainer 3) 12 month retainer. My approach is focused on Inbound PR and integrates the SpinSucks PESO model and AMEC Measurement Framework. 

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Brand values: 

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1. Creative & Curious 

2. Dedicated to learning and mastering the field of PR, Content and Reputation 

3. Persistent in getting clients' success

4. Wisdom 

5. Cross-cultural and International Experience

6. Mature and Sound Judgement

7. Optimistic 

8. Grateful

9. Resilient 

10. Adaptable

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Partners 

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​Mandy works with a range of tried and tested professional designers, photographers, videographers and translators. She can also help you to set key performance indicators for your PR agency due to her extensive experience in-house and in-agency. 

SERVICES

AGRICULTURE & DEVELOPMENT BOARD

I work with the UK's Agricultural Horticulture Development Board to raise awareness of premium and sustainable meat from Britain across Hong Kong, Macau. The project requires regular evaluation of the out of home and at home market and devising campaigns that put meat from Britain front of mind. Campaigns created include a successful annual Young Chef Competition, Cantonese menu media dinners and a bi-lingual social media marketing and ad campaign.

SCOTTISH GOVERNMENT

I successfully collaborated with the Scottish Government and Scotland Re:Designed in Hong Kong to showcase Scottish fashion and textile designers at PMQ. I organised a media tour and interviews; a media partnership; a VIP event featuring fashion buyers and high level stakeholders; engagement with local fashion influencers; and bi-lingual social media marketing.

BRITISH COUNCIL IN HONG KONG

I represented British Council over a period of several years. I leveraged connections with media outlets read by target audiences to ensure maximum coverage and social media impact for their annual arts and education festival - SPARK at Twai Kwun, their participation at the Hong Kong Book Festival and other arts and literature events.

FORUM OF INCIDENT RESPONSE & SECURITY TEAMS

I have worked with FIRST.Org for a number of years. I am their key consultant for all communications from global media relations to the design and writing of their annual report and newsletters.

EMACK & BOLIO'S

I worked with Emack & Bolio's for a number of years developing a wide number of creative concepts, such as National Ice Cream Month, to get hundreds of media items, social media engagement and influencer engagement.  Not surprisingly we got spectacular results.

KOMUNE BY OVOLO

I launched Ovolo Group's new F&B brand - Komune with a successful media, influencer and social media campaign. The resulting coverage and awareness resulted in Komune going to no1 on Trip Advisor and becoming the talk of the town.

INFORMA

I developed a bi-lingual earned and paid social media strategy that resulted in 400 leads for Informa, the organisers of Cosmoprof Asia.

WEAVE CO-LIVING

I worked with Emerald Lake to educate the media across Hong Kong about their new concept - Weave Co-living.  It was a long and challenging process, but in the end—not surprisingly—we came out with spectacular results across the media with hundreds of articles and interviews with the founder and about Weave.

Want to work with us?

WHY WORK WITH ME?

Happy Clients

We have worked with Mandy Queen over many years for different companies, and she's never disappointed, not even once!  She has done stellar PR work and I've personally seen how she has come out winning even through extremely difficult projects.  I would really recommend this the PR agency of choice in Hong Kong.

Wendy Yung - Economist Events

We were fortunate enough to work with Mandy during our fundraising Kickstarter campaign for The Helper documentary and I can honestly say the campaign wouldn’t have been a success if we hadn’t had the agency on board!  From strategic thinking and planning, to utilizing their extensive network of both English and Chinese language media to achieve first rate press coverage -  she really got our messaging out across all platforms to ensure huge public awareness of the film throughout Hong Kong.

Joanna Bowers - The Helper Documentary

Mandy was a key partner of Emarsys for many years, managing our media relationships and creating buzz around our proposition. She worked with us through many campaigns, offering direction and inspiration, helping us to frame our ideas, running with us as we developed those ideas into fleshed out messages and, critically, making sure those stories got to all the right people and were published in all the right places. Mandy's highly personal approach to business means that working with her was not only ‘highly effective’ but also ‘highly enjoyable.’ A class act.

Stuart Barker - Emarsys

Comexposium launched a pan-regional Asian edition of its world leading event CARTES Secure Connexions in Hong Kong. Mandy helped us to create awareness about a new exhibition and conference, to attract new exhibitors and visitors from across the region, to optimise media coverage pre-event, during the show and afterwards. Mandy's team excelled, having to understand a constantly and rapidly evolving hi-tech sector and to promote a new event across several countries. We were delighted to work with such a friendly and professional team.

Michael Weatherseed - Comexposium

Thank you for all of your support during our Annual Conference this year in Bangkok. How you were able to hit the ground running - from the networking with our top sponsors and SC members at the Sunday night reception through the busy day with the Prime Minister and turning out a Press Release on Monday, we really could not have covered it all without you!  The insight you were able to provide FIRST on overall PR strategy and input on key messaging for our new Press Corp was most valuable as well. 
Thank you again for all of your support.

Nora Duhig - FIRST