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WELCOME TO MANDY QUEEN PR
Strategic Public Relations, Content, Reputation Consultancy
LEADING WITH STRATEGY
Mandy Queen - International Public Relations, Content, Reputation Management Consultant
MQPR delivers strategic integrated public relations campaigns that create reputational and financial success aligned with your brand values so that you grow with authenticity and integrity.
Based in Hong Kong, MQPR is creative, innovative, and reliable and works with primarily mid-size global and Asia Pacific organisations in consumer products and services, arts and entertainment, hospitality and tourism, education, retail, information technology, and government. See current and past clients here.
We can help you to:
1) Align your communications
2) Acquire new customers
3) Increase the reach and exposure of your brand
4) Drive leads or purchases
5) Retain customers
6) Improve your customers' experience
7) Obtain a competitive advantage
8) Grow with authenticity and integrity
9) Manage your reputation
10) Brainstorm creative ideas
See our services here.
Focused on Building Better Businesses through Strategic Communications and Tactics
We create successful PR activities for our clients by listening to and understanding their business objectives and values, reviewing their current communications, then providing a communications strategy that integrates paid, earned, shared, and owned resources and tools, which is custom cut for each client.
Public Relations Expert in Hong Kong
With nearly 25 years of public relations experience in global organisations and 17 years in Hong Kong, you will receive quality expert PR advice that always considers your values. I have worked in four different industries for 25 years, where I learned various skills. These industries are a public body (Seafish), an FTSE 100 company (Scottish & Newcastle), the events & conference sector (Global Sources & Messe Frankfurt), and entrepreneurship (from running my own business and working with other entrepreneurs). Working in another country for 17 years gave me a local and a global perspective. My in-house work was focused on regional and international, while agency work was primarily local and regional. My work in Scotland was UK-wide. I’ve also worked with diverse audiences when I championed Hong Kong’s biggest LGBTQ+ Festival, Pink Season, for three years.
MQPR will always consider the impact of the communications strategy on your reputation.
Still undecided? Read our blog and follow us on our social media channels for free PR tips.
MQPR will help you to identify your stakeholders, their needs and challenges, and which communications channels we need to monitor and use during a campaign to achieve KPIs.
Public Relations needs thoughtful planning and execution over a long period. The MQPR approach is to sit down with you to truly find out your goals and challenges, your target audiences, review your current communications assets, analyse your current situation, listen to your customers, benchmark your competitors and collaboratively provide a strategy that will make your business better.
After executing the MQPR Communications Brand Immersion Workshop, we will work within the MQPR Communications Model that integrates Paid, Earned, Shared, and Owned media to build a plan that will get the best results.
SOCIAL MEDIA STRATEGY
MQPR will help you to build online communities through a range of owned content, relevant collaborations, and identify the right influencers for your brand to increase awareness and engagement with your target audience. Our deep experience means that we will protect/amplify your brand as if it is our own at all times
MQPR will identify opportunities for you to appear in online and print publications as well as TV and radio. MQPR will find the good news and frame that story with authenticity and integrity and provide you with advice on the right channels to communicate that message and how to handle each interview for optimum results. We will also build loyalty with media by developing events and content tailored to their and your audiences.
ISSUES AND CRISIS MANAGEMENT
You need to position yourself as the voice of trust, credibility, and leadership during a crisis. A crisis plan is a necessary precaution for all organisations - it helps you to communicate with your stakeholders with one clear voice across appropriate communication channels, reducing the impact of a significant threat to your reputation. MQPR can also help you during a crisis by monitoring and identifying and responding appropriately and providing feedback for future planning.
HONG KONG MARKET EXPANSION
MQPR has 17 years of on-the-ground market knowledge working in Hong Kong and can provide PR & Marketing advice and support to help you market yourself in the region. As a free economy, Hong Kong SAR remains the gateway to mainland China. Resilient with a diversified and international business environment, the region is also strategically placed to enable expansion with the rest of Asia Pacific.
EXHIBITION, CONFERENCE AND EVENTS PR
With hands-on experience in marketing large scale trade shows and conferences worldwide, MQPR can help you to maximise your participation at trade shows around the world from working with the organisers PR team to driving media to your booth and arranging interviews and social media marketing. MQPR can also help trade show organisers drive visitor and exhibitor attendance.
The MQPR Communications Programme
I believe that significant results can only come from strategic communications. I work with my clients to understand their business objectives and goals and create a strategic communications plan that gets results and makes their business better.
MQPR Communications Programme:
We offer clients three packages, all of which start with the MQPR Brand Immersion Workshop. These are 1) one-off project 2) 6-month retainer 3) 12-month retainer. Some of our clients sign up for 3-4 year retainers.
My approach is focused on Inbound PR and integrates the PESO model and the Chartered Institute of PR measurement guidelines.
Do you match our values:
1. Creative, curious, and courageous
2. Dedicated to learning and mastering the field of PR, Content, and Reputation
3. Persistent in getting clients' success
4. Cross-cultural and international PR expertise
5. Mature and sound judgment
6. Naturally positive
7. Resilient & adaptable
We work best with clients who are also naturally optimistic and collaborative, and who respond quickly to new opportunities.
Mandy works with a range of tried and tested local media and influencer relations experts, professional designers, photographers, videographers, and translators. She can also help you to set key performance indicators for your PR agency due to her extensive experience in-house and within an agency.
CLIENTS & CAMPAIGNS
Past & Present
I have worked across F&B; trade fairs, conferences & exhibitions; cybersecurity and technology; and digital innovation and entrepreneurs.
Social Media Marketing Campaign to drive awareness of Cosmoprof globally
FORUM OF INCIDENT RESPONSE AND SECURITY TEAMS
Media Relations & Social Media Strategies to promote a variety of projects, including SPARK Festival.
AGRICULTURE & HORTICULTURE DEVELOPMENT BOARD
Media, influencer, events and social media strategies to promote meat and dairy from the UK
SCOTTISH GOVERNMENT - SCOTLAND REDESIGNED
Event showcase, media relations and influencer engagement for Scottish Fashion in Hong Kong
KOMUNE, OVOLO HOTELS
Media and influencer relations to launch Komune.
Mandy Queen is a strategist and communications consultant for global, local, private, public, and not-for-profit organisations. She has nearly 25 years’ of international experience in strategic planning and reputation management.
Mandy set up her own agency Hong Kong in 2010 and has worked with clients including the British Council on the SPARK arts and education festival, Diversified Events on Seafood Expo, Economist Events, Foodpanda, Global Sources, Informa Markets on HOFEX and Cosmoprof, Agricultural Horticulture & Development Board, Scottish Government, Forum of Incident Response Teams, Korean Government, New World Development, Weave Co-Living to name but a few. In 2005 Mandy arrived in Hong Kong and embraced its unique positioning as the heart of Asia and the gateway to China by marketing conferences and exhibitions for Global Sources and Messe Frankfurt across Asia Pacific and the Middle East.
Before moving to Hong Kong, Mandy was Head of Communications for the Sea Fish Industry Authority in the UK. She started at SFIA as a Communications Manager and was quickly promoted to Head of Communications, becoming responsible for all aspects of communications planning, from consumer and corporate communications to crisis communications and public affairs. Her first role in communications was after graduating with a BA in Communications in Scotland. She worked in-house at Scottish Courage Brands (now Heineken), doing marketing communications and events for global beer brands Becks, Fosters, and Miller Genuine Draft prior to SFIA. This is where her passion for communications really started.
Mandy was invited to be the Programs Chair for Hong Kong’s public relations body PRHK, a co-organiser of Hong Kong’s Creative Mornings and has been invite to speak about communications at various conferences in Brussels at the EU, Sweden, and the Hong Kong Convention Exhibition Industry Association. She is currently one of The Women Foundation’s “Women to Watch” an initiative to increase the number of women sitting on boards in Hong Kong.
Mandy Queen PR was previously called Cred Communications.
Mandy loves being creative and in her spare time enjoys working with acrylics to create portrait and abstract paintings. Mandy is inspired by abstract expressionists.
WHY WORK WITH ME?
We have worked with Mandy Queen over many years for different companies, and she's never disappointed, not even once! She has done stellar PR work and I've personally seen how she has come out winning even through extremely difficult projects. I would really recommend this the PR agency of choice in Hong Kong.
Wendy Yung - Economist Events
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