Insights

Explore why international media relations should be a cornerstone of your global expansion strategy.

How to Use Media Relations and Social Media to Boost Your International Presence at Trade Shows. Trade Show Media Relations and Marketing.

Press events are an important part of public relations and are crucial for businesses in Hong Kong to showcase their services and...

I had lots of fun at the Edinburgh International Fringe Festival this past weekend. One show stood out, not just because the comedian was...

In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...

Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia

This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.

This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.

Here are five simple tips to get you started on coming up with story ideas for pitching journalists.

In the past ten years I've met a few clients who didn't know who their customers were; clients hadn't thought about it or they would say...

With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for...

According to the Chartered Institute of Public Relations, the definition of Public Relations (PR) is: “Public Relations is the discipline...