Aug 30, 20233 minNavigating Typhoon Season in Hong Kong: PR Lessons Learned On The Ground Press events are an important part of public relations and are crucial for businesses in Hong Kong to showcase their services and...
Aug 10, 20232 minTurning Eight into Great: Business Lessons from a Stand-Up Comedy ShowI had lots of fun at the Edinburgh International Fringe Festival this past weekend. One show stood out, not just because the comedian was...
Jul 16, 20233 minCelebrating World PR Day: 143 reasons to do public relations In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...
Jul 5, 20232 minMaximising International Trade: Leveraging Special Days to Promote in AsiaMaximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia
Jun 21, 20231 minSuccessful Trade Show Participation 5: Trade Show PerformanceThis article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.
May 31, 20235 minMastering Trade Promotion and Unforgettable Corporate Events: Insights from Billy MacNeillThis is a photo of several bottles of beer in a silver platter at a bar for a corporate event.
Jul 12, 20211 min5 simple ways to attract the interest of journalistsHere are five simple tips to get you started on coming up with story ideas for pitching journalists.
Oct 16, 20201 minSeven questions to ask when defining your target customers In the past ten years I've met a few clients who didn't know who their customers were; clients hadn't thought about it or they would say...
Jul 20, 20201 minWhere to focus your marketing communications in the second half of 2020With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for...
Jun 11, 20201 minWhat is the difference between Public Relations and media relations?According to the Chartered Institute of Public Relations, the definition of Public Relations (PR) is: “Public Relations is the discipline...