Insights

Explore why international media relations should be a cornerstone of your global expansion strategy.

Success in new markets demands more than online campaigns.

How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.

Three Things to Avoid in Your Hong Kong or International Communications Campaigns

In today's globalised world, clear communication is more important than ever.

Enhance your understanding of consumer goods marketing in Hong Kong by diving into our collection of blog articles

As described in previous posts, international expansion success hinges on more than the quality of the product—it requires an...

In the ever-expanding global market, communications success relies heavily on the ability to adapt messaging for different regions.

Establishing your brand in Hong Kong requires a multifaceted approach beyond products and packaging and strategic partnerships.

Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...

Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...

Entering international markets and securing distribution channels is just the start. Read the top 4 elements of post-export marketing.

Press events are an important part of public relations and are crucial for businesses in Hong Kong to showcase their services and...

I had lots of fun at the Edinburgh International Fringe Festival this past weekend. One show stood out, not just because the comedian was...

In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...

Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia

This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.

This photos shows several people at a marketing team meeting

Harnessing the power of PR at Trade Shows

This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.