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Why Digital Marketing Alone is Insufficient for Successful Global Expansion
Success in new markets demands more than online campaigns.
Mandy Queen
Oct 23, 20242 min read


Creating Effective Influencer Marketing Partnerships
How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.
Mandy Queen
Aug 2, 20243 min read


The power of influencer marketing in Hong Kong's consumer sector
Find out how to find and effectively use influencer marketing in Hong Kong
Mandy Queen
Jul 2, 20243 min read


A Recipe for Success: Localising Your Brand For Global Success
Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is a fantastic destination for businesses looking to grow. While the usual strategies for expansion are essential, there's a key ingredient that can make your brand stand out and win the hearts of the locals – "localisation." Localisation is not just about language and adapting to local customs; it's about connecting with the local community. O
Mandy Queen
Nov 1, 20231 min read


Mastering Trade Promotion and Unforgettable Corporate Events: Insights from Billy MacNeill
This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.
Mandy Queen
May 31, 20235 min read
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