As a former Head of Comms, I explain how to choose PR support based on strategy, budget and real results for stakeholders, and why regional and independent agencies often fit that brief.

Success in new markets demands more than online campaigns.

Find out how to find and effectively use influencer marketing in Hong Kong

Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is a fantastic destination for businesses looking to grow. While the usual strategies for expansion are essential, there's a key ingredient that can make your brand stand out and win the hearts of the locals – "localisation." Localisation is not just about language and adapting to local customs; it's about connecting with the local community. O

This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.