Insights

Explore why international media relations should be a cornerstone of your global expansion strategy.

Mandy Queen PR is holding a workshop titled "Maximising Trade Show Success" with Business Gateway for Scottish businesses.

Three Things to Avoid in Your Hong Kong or International Communications Campaigns

In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.

Establishing your brand in Hong Kong requires a multifaceted approach beyond products and packaging and strategic partnerships.

Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...

Entering international markets and securing distribution channels is just the start. Read the top 4 elements of post-export marketing.

The clock is ticking as soon as your product is stocked, and every moment without a public relations and marketing plan costs you money.

Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia

This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.

This photos shows several people at a marketing team meeting

Harnessing the power of PR at Trade Shows

This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.