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PR Strategy Refinery

Considering an in-house PR or a new communications manager but concerned about cost and results? PR Strategy Refinery is the solution. 

With PR Strategy Refinery, we can transform your business by producing strategic communication plans that promote your organisation's positive image and products or services.

 

We can analyse your current public relations and marketing challenges, identify opportunities, and provide strategic input to help you plan and execute one or several programmes. You will also receive direction on evaluating and adjusting the program for success. We work within the PESO Model, which covers paid (digital ads), earned (media and influencer relations), shared (social media and WOM) and owned channels (websites, blogs, videos). 

PR Strategy Refinery gives you access to a PR Director with 25 years of experience developing and delivering successful public relations and marketing campaigns for 100 organisations, including FTSE 100 companies. With our in-depth expertise in global campaigns, we offer fresh perspectives, an international outlook, and cross-cultural proficiency. Our goal is always to ensure that you achieve financial and brand success.

Our PR and Marketing Director services are available on a monthly retainer basis, with a minimum commitment of six months and two half-days per month. A half-day consultation costs £600 - other options are available for small businesses in the Angus & Aberdeenshire Area. Please contact us here

PR Strategy Refinery is your ideal choice because:

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  1. Cost-Effectiveness: Avoid the financial commitment of a full-time PR Director.

  2. Specialised Expertise: Elevate your PR strategies with our diverse industry experience.

  3. Flexibility: Get expertise precisely when needed for projects or campaigns.

  4. Network & Relationships: Benefit from our extensive media and stakeholder connections.

  5. Objective Assessment: Get unbiased evaluations and tailored growth plans.

  6. Geographic Reach: Overcome geographical constraints with our global expertise.

  7. Diverse Skill Set: Leverage versatile skills for impactful PR, including digital marketing.

  8. Temporary Skills Gap: We seamlessly fill skills gaps within your internal PR team.

 “Mandy Queen PR were our key partner for many years, managing our media relationships and creating buzz around our proposition. They worked with us through many campaigns, offering direction and inspiration, helping us to frame our ideas, running with us as we developed those ideas into fleshed-out messages, and, critically, making sure those stories got to all the right people and published in all the right places. Their highly personal approach to business means that working with them is not only ‘highly effective’ but also ‘highly enjoyable.’ A class act.” 

 

Stuart, General Manager, Emarsys

 

"Mandy Queen supported FIRST's corporate communications for four years, providing a global press office service, producing and distributing press releases worldwide; managing the associated social media; sourcing, briefing, and managing freelance PRs around the world to support our annual conference; and, the writing and designing of our annual report and quarterly newsletter. Mandy also created a comprehensive annual crisis management plan and helped us prepare statements for any issues we encountered.

Mandy was professional, reliable, and knowledgeable and able to work with different cybersecurity experts from various cultures worldwide to coordinate several communications activities for us and identify potential news stories. She was able to understand our specific sector quickly, repurpose highly technical information, and make it accessible to our global members and media worldwide while protecting and expanding the reputation of FIRST." 

Chris Gibson, Executive Director, Forum of Incident Response Security Teams

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