PR Strategy Refinery

Mandy Queen PR

“Mandy Queen PR were our key partner for many years, managing our media relationships and creating buzz around our proposition. They worked with us through many campaigns, offering direction and inspiration, helping us to frame our ideas, running with us as we developed those ideas into fleshed-out messages, and, critically, making sure those stories got to all the right people and published in all the right places. Their highly personal approach to business means that working with them is not only ‘highly effective’ but also ‘highly enjoyable.’ A class act.”

Stuart Barker, General Manager, Emarsys

"Mandy Queen supported FIRST's corporate communications for four years, providing a global press office service, producing and distributing press releases worldwide; managing the associated social media; sourcing, briefing, and managing freelance PRs around the world to support our annual conference; and, the writing and designing of our annual report and quarterly newsletter. Mandy also created a comprehensive annual crisis management plan and helped us prepare statements for any issues we encountered.

Mandy was professional, reliable, and knowledgeable and able to work with different cybersecurity experts from various cultures worldwide to coordinate several communications activities for us and identify potential news stories. She was able to understand our specific sector quickly, repurpose highly technical information, and make it accessible to our global members and media worldwide while protecting and expanding the reputation of FIRST."

Chris Gibson, Executive Director, Forum of Incident Response Security Teams

My PR and Marketing Director service is available on a monthly retainer basis, with a minimum commitment of six months and two half-days per month. A half-day consultation costs £600 - other options are available for small businesses in the Angus & Aberdeenshire Area. Please contact me here.

PR Strategy Refinery is your ideal choice because:

Cost-Effectiveness: Avoid the financial commitment of a full-time PR Director.
Specialised Expertise: Elevate your PR strategies with diverse industry experience.
Flexibility: Get expertise precisely when needed for projects or campaigns.
Network & Relationships: Benefit from extensive media and stakeholder connections.
Objective Assessment: Get unbiased evaluations and tailored growth plans.
Geographic Reach: Overcome geographical constraints with global expertise.
Diverse Skill Set: Leverage versatile skills for impactful PR, including digital marketing.
Temporary Skills Gap: Fill skills gaps within your internal PR team.

Considering an in-house PR or a new communications director but concerned about cost and results?

Welcome to PR Strategy Refinery – where strategic communication meets global impact. With over 25 years of experience in PR and marketing, including nearly two decades of international work, I specialise in crafting comprehensive PR and marketing strategies that drive brand success across UK and global markets. As an experienced communications leader, I bring a unique blend of corporate insight and entrepreneurial spirit to every project, ensuring your brand thrives and stands out in a competitive landscape.

You can hire me on a freelance basis, with flexible options starting from just one day a month. This way, you get the strategic PR and communications expertise your business needs without the overhead of a full-time hire.

Why Choose Mandy Queen PR?

Strategic Planning & Reputation Management:

With extensive experience developing and executing communications strategies, I partner closely with leadership teams to craft and implement PR strategies that support business goals and build brand reputation. I specialise in creating targeted communication plans that drive consistency across all platforms—internally and externally—ensuring your brand’s message is clear, timely, and impactful.

Cross-Asian Programmes and Global Expertise:

My experience spans the UK, Asia, and global markets, where I’ve led communications programmes for several cross-regional initiatives. From drafting strategies and action plans to overseeing execution, I manage complex projects that elevate brands in competitive markets and position you as a leader in your market.

Leadership Communications and Thought Leadership:

I excel at developing and executing high-level leadership communications, ensuring your key messages are effectively communicated. I work with thought leaders, opinion leaders, and CEOs, briefing them to articulate your brand’s vision and values clearly. Whether engaging with stakeholders or presenting to the media, I help shape your leadership voice to drive influence and credibility.

Proactive Media Relations & Storytelling:

I create opportunities for brands to tell well-rounded stories that resonate with audiences. Focusing on customer-centricity, sustainability, and employer brand stories, I craft compelling narratives that stand out in a crowded media landscape. I also identify proactive opportunities with key media outlets to highlight what differentiates your brand from competitors.

Social Media Strategy & Content Execution:

I oversee the development and execution of social media strategies designed to target your key audiences, such as customers, employees, media and influencers. By curating the right content mix, I ensure your brand engages effectively and positions itself as a leader in the market.

Brand Consistency Across Channels:

Ensuring consistency of your brand’s messaging is critical. I manage the quality assurance of all communications, from your website and internal channels to external presentations. This drives credibility and ensures your messaging remains aligned across every touchpoint.

Measurement and ROI: I deliver measurable results aligned with initial goals. Using key metrics and KPIs, I provide clear reports demonstrating the ROI of your PR and marketing efforts, ensuring transparency and accountability.

Proven Results

British Council's SPARK Festival: Led a media relations and social media campaign that attracted over 14,000 visitors in three days.
Forum of Incident Response and Security Teams: Executed global strategic communications plans, elevating its cybersecurity authority with a media reach of over 600 million.
Informa Markets: Orchestrated a social media campaign that reached 156 million people, driving significant attendance and new buyer registrations at Cosmoprof.
Weave Co-Living: Secured 75% of room bookings within three months, with over 150 pieces of top-tier media coverage and a substantial investment of USD 181 million.
Hong Kong Cancer Fund: Spearheaded an integrated campaign that achieved 138 coverage items, reaching an audience of 700 million.

Ready to Transform Your Brand?

Contact me today to discuss how I can help you achieve your PR and marketing goals. With a flexible service offering, including a monthly retainer for PR and Marketing Director services, I provide tailored solutions that meet your unique needs. Whether you're a small business in Scotland or a global enterprise, I offer fresh perspectives, international insight, and cross-cultural proficiency to elevate your brand’s visibility and reputation.

International PR & Marketing Consultant

My PR and Marketing Director service is available on a monthly retainer basis, with a minimum commitment of six months and two half-days per month. A half-day consultation costs £600 - other options are available for small businesses in the Angus & Aberdeenshire Area. Please contact me here.