Insights

Getting Noticed: Enhancing FMCG Brand Visibility in Hong Kong

In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.

From Local to Global: Three Tips for Localised Communications

In the ever-expanding global market, communications success relies heavily on the ability to adapt messaging for different regions.

Strategic Culinary Collaborations: A Recipe for Success in Hong Kong

Establishing your brand in Hong Kong requires a multifaceted approach beyond products and packaging and strategic partnerships.

Thinking Outside the Box: Packaging as a Key Element for Successful International Brand Expansion

Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...

A Recipe for Success: Localising Your Brand For Global Success

Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...

Post Export Marketing: Mastering PR and Marketing in an International Market

Entering international markets and securing distribution channels is just the start. Read the top 4 elements of post-export marketing.

Leveraging In-Country Expertise and Proactive Planning for International Expansion

The clock is ticking as soon as your product is stocked, and every moment without a public relations and marketing plan costs you money.

Maximising International Trade: Leveraging Special Days to Promote in Asia

Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia