Creating Effective Influencer Marketing Partnerships
How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.
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International PR & Marketing Consultant
Insights
Expert Insights and Practical Tips for getting more business in new markets.
Jun 182 min read
Three Things to Avoid in Your Hong Kong Communications Campaign
Three Things to Avoid in Your Hong Kong or International Communications Campaigns
Apr 222 min read
Getting Noticed: Enhancing FMCG Brand Visibility in Hong Kong
In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.
Feb 262 min read
Crafting Success: A Case Study in International Expansion Through Artistic Collaboration
As described in previous posts, international expansion success hinges on more than the quality of the product—it requires an...
Jan 251 min read
From Local to Global: Three Tips for Localised Communications
In the ever-expanding global market, communications success relies heavily on the ability to adapt messaging for different regions.
Nov 6, 20233 min read
Thinking Outside the Box: Packaging as a Key Element for Successful International Brand Expansion
Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...
Nov 1, 20231 min read
A Recipe for Success: Localising Your Brand For Global Success
Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...
Sep 7, 20232 min read
Leveraging In-Country Expertise and Proactive Planning for International Expansion
The clock is ticking as soon as your product is stocked, and every moment without a public relations and marketing plan costs you money.
Jun 21, 20231 min read
Successful Trade Show Participation 5: Trade Show Performance
This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.
Jun 13, 20231 min read
Successful Trade Show Participation 2: Harnessing the Power of PR
Harnessing the power of PR at Trade Shows
May 31, 20235 min read
Mastering Trade Promotion and Unforgettable Corporate Events: Insights from Billy MacNeill
This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.
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