Insights

In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.

As described in previous posts, international expansion success hinges on more than the quality of the product—it requires an...

Establishing your brand in Hong Kong requires a multifaceted approach beyond products and packaging and strategic partnerships.

Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...

Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...

Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia

Harnessing the power of PR at Trade Shows

This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.