Insights

Explore why international media relations should be a cornerstone of your global expansion strategy.

Mandy Queen PR is holding a workshop titled "Maximising Trade Show Success" with Business Gateway for Scottish businesses.

In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.

As described in previous posts, international expansion success hinges on more than the quality of the product—it requires an...

When you work in your organisation every day, sometimes we become too close to the work and we don't always see the opportunities to...

In the past ten years I've met a few clients who didn't know who their customers were; clients hadn't thought about it or they would say...

With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for...

In the previous blog I wrote about the difference between PR and media relations. In this blog I wanted to share my definition of the...