Apr 222 minGetting Noticed: Enhancing FMCG Brand Visibility in Hong Kong In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.
Feb 262 minCrafting Success: A Case Study in International Expansion Through Artistic CollaborationAs described in previous posts, international expansion success hinges on more than the quality of the product—it requires an...
Feb 2, 20211 minAre you missing opportunities? When you work in your organisation every day, sometimes we become too close to the work and we don't always see the opportunities to...
Oct 16, 20201 minSeven questions to ask when defining your target customers In the past ten years I've met a few clients who didn't know who their customers were; clients hadn't thought about it or they would say...
Jul 20, 20201 minWhere to focus your marketing communications in the second half of 2020With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for...
Jun 24, 20201 minWhat is the role of a Public Relations professional in an organisation? The answer in 5 sentences. In the previous blog I wrote about the difference between PR and media relations. In this blog I wanted to share my definition of the...