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Mandy Queen
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Join date: Apr 28, 2025
Posts (57)
Mar 12, 2026 ∙ 3 min
Why Regional PR Agencies Often Outperform London’s Big Names
As a former Head of Comms, I share why regional and independent PR agencies often outperform London big names on strategy, budget and real results for stakeholders.
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Feb 27, 2026 ∙ 5 min
Reputation-led Public Relations for Mainland China and Hong Kong Companies Going Global
Trust is at the heart of any organisation’s global expansion. When organisations from mainland China and Hong Kong enter new markets such as the UK, Europe, or North America, they are asking new audiences to trust them enough to buy from them. If you want to expand globally, strong products and services are only part of the story. Clear, confident and consistent communication – what you say about yourself and what others say about you – is what turns awareness into trust and long‑term...
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Nov 13, 2025 ∙ 2 min
Why Earned and Owned Media Matter More Than Ever in the Age of AI Search
Press coverage and an organisation's own content have always been the backbone of international reputation, and their importance has grown even further as AI transforms how information is found and shared. The Muckrack 2025 State of PR report confirms this. AI-driven search, whether powering Google or the latest generative engines, relies on trustworthy, authoritative, and regularly updated content. That’s where strong earned media (press coverage, thought leadership, trusted third-party...
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