Jun 182 minThree Things to Avoid in Your Hong Kong Communications CampaignThree Things to Avoid in Your Hong Kong or International Communications Campaigns
Apr 222 minGetting Noticed: Enhancing FMCG Brand Visibility in Hong Kong In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.
Nov 6, 20233 minThinking Outside the Box: Packaging as a Key Element for Successful International Brand Expansion Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...
Sep 7, 20232 minLeveraging In-Country Expertise and Proactive Planning for International ExpansionThe clock is ticking as soon as your product is stocked, and every moment without a public relations and marketing plan costs you money.
Jul 5, 20232 minMaximising International Trade: Leveraging Special Days to Promote in AsiaMaximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia
Jun 21, 20231 minSuccessful Trade Show Participation 5: Trade Show PerformanceThis article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.
Jun 13, 20231 minSuccessful Trade Show Participation 2: Harnessing the Power of PRHarnessing the power of PR at Trade Shows