Trade Show Healthcheck

Service Description

For organisations investing in UK or international trade shows that want an expert, independent assessment of whether they are making the most of the opportunity. Drawing on experience supporting more than 40 international trade shows and conferences, I'll assess your plans using my From Stand to Sales framework, looking at the key factors that influence trade show success before, during and after the event. The Healthcheck reviews your objectives, target audiences, proposition and messaging, pre-show promotion, PR and media opportunities, use of organiser marketing support, meetings and networking, on-site readiness, lead capture and post-show follow-up. You'll receive: A structured pre-show questionnaire An expert review of your current plans and materials A Trade Show Readiness Scorecard Identification of your biggest gaps and missed opportunities A concise two-page report setting out your priority recommendations and next steps before, during and after the show A 60-minute advisory session to discuss the findings and next steps Fixed fee: £1,250 + VAT This is an advisory service focused on assessment, priorities and recommendations. Development and delivery of PR, media relations, content and other communications activity can be scoped separately if required.