Hong Kong Communications Strategy

Service Description

Entering a new market involves more than translating existing marketing materials or issuing a press release. Your positioning, audiences, local market behaviour and approach to creating demand can all affect how successfully your business enters Hong Kong. I will develop a tailored communications strategy to help you position your business effectively, build awareness and credibility, and support your wider commercial objectives in Hong Kong. What's included Strategic discovery session Review of your existing market-entry, brand and marketing plans Audience and stakeholder priorities Positioning and messaging recommendations Localisation considerations Demand-generation and awareness-building approach PR and media strategy Influencer/KOL and social media considerations where relevant Trade show, buyer and distributor communications opportunities where relevant Recommended communications channels, priorities and sequencing Recommended communications resources and implementation approach Strategic 6–12 month communications roadmap Strategy presentation and discussion Investment: from £7,500 Best for: Companies committed to entering Hong Kong that need a clear communications strategy to support a successful launch. Where local implementation is required, I can work with your existing team or help identify, brief and oversee appropriate Hong Kong agencies and specialist partners. Third-party services and costs are agreed separately.