Annual Trade Show PR Programme

Service Description

For organisations with a programme of international trade shows and exhibitions throughout the year. I work with you across your exhibition calendar to identify where PR and communications can add the most value, plan activity around your priority events and create opportunities to build your profile with customers, partners and relevant media throughout the year. Rather than treating each exhibition as a standalone campaign, the programme provides a joined-up approach across your priority shows and markets. Depending on your exhibition calendar and objectives, support can include: * Annual trade show PR and communications planning * Review and prioritisation of your exhibition calendar * PR strategy for priority shows and markets * Identification and development of company, product and industry stories * Show-specific positioning and messaging * Press releases and media materials * Liaison with exhibition organiser PR teams * Targeted trade and industry media relations * Media invitations and interview opportunities * Spokesperson briefing * Remote press-office support for priority events * Post-show media follow-up * Coverage reporting and recommendations * Regular review and planning throughout the programme Programmes are tailored to your exhibition calendar, priority markets and the level of support required. Fees are bespoke.