Mandy Queen Oct 16, 20201 minSeven questions to ask when defining your target customers In the past ten years I've met a few clients who didn't know who their customers were; clients hadn't thought about it or they would say ...
Mandy Queen Jul 20, 20201 minWhere to focus your marketing communications in the second half of 2020With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for th...
Mandy Queen Jun 11, 20201 minWhat is the difference between Public Relations and media relations?According to the Chartered Institute of Public Relations, the definition of Public Relations (PR) is: “Public Relations is the discipline...
