When you work in your organisation every day, sometimes we become too close to the work and we don't always see the opportunities to incr...

Here is my story. Perhaps it will inspire you to pivot with purpose too. I started my PR agency Cred Communications in Hong Kong in 2010 ...

In the past ten years I've met a few clients who didn't know who their customers were; clients hadn't thought about it or they would say ...

With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for th...

Up until Summer 2020, my PR agency focused mostly on media relations for clients. Many of the public relations briefs we received detaile...

In the previous blog I wrote about the difference between PR and media relations. In this blog I wanted to share my definition of the rol...

According to the Chartered Institute of Public Relations, the definition of Public Relations (PR) is: “Public Relations is the discipline...

Public Relations is hugely beneficial to organisations in so many different ways. With this in mind I have pulled together 99 reasons why...