When I started my own business in 2010, I was at an advantage as I have a background in PR and Marketing, which I had gained within large...

When you work in your organisation every day, sometimes we become too close to the work and we don't always see the opportunities to...

Here is my story. Perhaps it will inspire you to pivot with purpose too. I started my PR agency Cred Communications in Hong Kong in 2010...

In the past ten years I've met a few clients who didn't know who their customers were; clients hadn't thought about it or they would say...

With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for...

Up until Summer 2020, my PR agency focused mostly on media relations for clients. Many of the public relations briefs we received...

In the previous blog I wrote about the difference between PR and media relations. In this blog I wanted to share my definition of the...