Turning Exports into Success Stories
About us
Our goal is to inspire, guide, and provide strategic counsel as you expand your footprint in the Asia Pacific.
Are you a business looking to enter overseas markets? Effective marketing is the key to exporting success. Without it, reaching global markets can be daunting and expensive.
International marketing is more than just selling abroad; it’s about creating meaningful connections with international audiences. From understanding cultural nuances to navigating diverse consumer behaviours, marketing is essential in bridging the gap between your brand and the world.
From marketing plans to trade show optimisation and product and service launches to digital marketing – we have a proven track record in these areas in Hong Kong, the gateway to mainland China and Southeast Asia.
Access best practices, mitigate risk, and save time and costs from the start. Your international expansion journey begins here.
Sectors we serve
Education
We worked with the British Council for several years, promoting a variety of initiatives, including the SPARK Festival and their participation at the Hong Kong Book Fair. We have also worked with City U and University of Arts London in Hong Kong.
Hospitality
We've launched several restaurants and bars like Frites, Uma Nota, Komune, Sushi Shikon, and Mamoz in Hong Kong. Achieving top spots on Trip Advisor for two restaurants. Additionally, we promoted Dining Week and spearheaded the launch of Foodpanda and Delivery Republic in the region and launched Hotel Purple.
FMCG
We have helped Lindt & Sprungli, Agriculture & Horticulture Development Board, Emack & Bolio's and Freshmax to promote and position their products to local customers. In addition, we have FMCG experience with Heineken and Seafish in the UK.
Technology
Several technology and start-ups have entrusted us to help them with their market entry and global PR and marketing. The Forum of Incident Response & Security Teams, Link by Net, Ambi Climate and Go Bee Bike are just a few.
Trade Shows
We have worked with wide range of trade shows, conferences and exhibitions to drive visitor and exhibition participation - 40 in total. In addition, our expertise covers PR and Marketing for iHOFEX, Cosmoprof, The Economist Events and the Seafood Expo.
Lifestyle
We have launched virtual stores, bricks and mortar, celebrated anniversaries, and new season collections in Hong Kong for local and international brands including Kipling and Le Slip Francais. We have also supported the launch of lifestyle brands, including gyms.
Export Marketing
Export marketing is crucial as it ensures sustained brand visibility and engagement in foreign markets, facilitating long-term success beyond the initial footprint. Securing distribution is only the beginning of market penetration. Ongoing PR and marketing efforts are essential for brand reinforcement, market growth and, ultimately, profits.
Strategic Recommendation
We excel in localising and communicating your brand in Asia. Drawing on our tangible experience from 18 years in Asia and 25 years in total, we analyse the target market, identify goals, and refine messages and positioning to produce the best international marketing strategies for your brand and the market. This strategic approach ensures maximum brand awareness and financial success.
Development of PR & Marketing Plans
We specialise in crafting bespoke international PR and marketing plans that resonate with the Hong Kong market while preserving your brand's reputation and identity. With a wealth of experience serving over 100 clients and 40 trade shows in the region, our expertise ensures success. Utilising the PESO model approach, our plans optimise owned, paid, earned, and shared channels to maximise reach and impact.
Testimonials
A few words from our clients. See case studies also.
Mandy Queen PR is a superstar! They achieved wide exposure across their large number of contacts. All of the team are very friendly, professional, and seamless in communication, and they all believed in our brand from the start.
Tracey, Division Manager, Export, Freshmax NZ Ltd, New Zealand
We value our cooperation and would recommend Mandy Queen PR to everyone who wants to give their events/products more exposure in a highly successful and professional way.
Synthia Liem, General Manager, DiningCity Hong Kong
Mandy Queen PR enabled us to launch our super premium brand into the Hong Kong market and generate excellent media coverage from both trade and lifestyle influencers.
Dominic, DJ Limbrey, D1 Gin, UK
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