PR Strategy Refinery!
Polishing Your Path to Success!
Perhaps you are contemplating hiring an in-house PR and Marketing director or team. However, this can place a considerable load on your HR department, not to mention the strain on your finances, all without the assurance of immediate results.
Alternatively, Mandy Queen PR presents a compelling solution in the form of our PR Strategy Refinery package. This package offers you a more efficient and comprehensive approach to public relations and marketing, all conveniently bundled into one offering.
With PR Strategy Refinery, you'll not only benefit from a harmonious blend of expertise, efficiency, and effectiveness based on the PESO model by Gini Dietrich but also gain access to fresh perspectives, a global outlook, and cross-cultural proficiency.
Here's why a collaboration with us is your ideal choice:
Cost-Effectiveness: Avoid the financial commitment of a full-time PR Director.
Specialised Expertise: Elevate your PR strategies with our diverse industry experience.
Flexibility: Get expertise precisely when needed, for projects or campaigns.
Network & Relationships: Benefit from our extensive media and stakeholder connections.
Objective Assessment: Get unbiased evaluations and tailored growth plans.
Geographic Reach: Overcome geographical constraints with our global expertise.
Diverse Skill Set: Leverage versatile skills for impactful PR, including digital marketing.
Temporary Skills Gap: We seamlessly fill skills gaps within your internal PR team.
You can schedule half a day twice a month with Mandy Queen to review your activities and plans and provide direction and input based on nearly 25 years of experience in helping or serving in 100 organisations, including FTSE 100. This bespoke approach ensures that your strategies are aligned with your sales and branding objectives, driving your business towards success.
With our services, you gain the advantages of a PR & Marketing Director without the substantial price tag.
Our PR and Marketing Director services are available on a monthly retainer basis, with a minimum commitment of six months and two half-days per month. A half-day consultation costs £600. To embark on this transformative journey, we invite you to book a free 15-minute consultation with us.
Strategic Communications Planning
Working closely with you to develop a comprehensive integrated public relations strategy aligned with your sales and brand objectives.
Social Media Strategy
Provide guidance on the right platform for your business and provide you with the tips and tools to create and execute compelling and engaging campaigns that achieve your sales and brand objectives.
Stakeholder Identification & Audience Targetting
Definition of target audience based on demographics, interests, behaviours. Identify important stakeholders that guarantee campaign success.
Show you how to develop a unique biography and story about your expertise and help you to shape your valuable insights, expertise and innovative ideas and raise your personal brand.
Help you to identify the right journalist, maintain relationships, develop compelling stories and pitch for journalists, draft press releases and how to effectively follow up.
Crisis & Reputation Management
Guide you on how to manage your reputation and reduce the impact of any crises. Prepare statements and responses, provide media training to key spokespersons and manage the flow of information to mitigate damage and maintain stakeholder trust.
MQPR BRAND POSITIONING PROGRAMME
For Individuals & Entrepreneurs
Drawing on my extensive experience of nearly 25 years in senior-level PR and Marketing and building my own successful business, I have developed a comprehensive program designed to empower serious entrepreneurs for success and financial growth. This program provides you with the tools, strategies, and formulas needed to enhance the focus and effectiveness of your communications. Moreover, it offers a framework to assist you in making informed decisions when selecting PR and marketing suppliers, targeting consumers and customers, forming partnerships, engaging with the media, and connecting with others who can contribute to your success. I will also share valuable insights from the mistakes and learnings I have gained along my journey, helping you avoid similar pitfalls and save valuable time.
Throughout the sessions, we will cover the following essential topics:
Identifying your strengths, passion, personality, and purpose
Defining your brand values
Developing your brand voice
Establishing goals and objectives aligned with your vision and mission
Crafting compelling key messages
Refining your target audiences by considering demographics, as well as their needs and desires
Conducting a thorough SWOT analysis, brainstorming strengths, weaknesses, and potential threats to your business, while identifying the opportunities you can leverage.
As part of this program, you will benefit from expert coaching provided by someone who started her career at Scottish & Newcastle, progressed to become Head of Communications and a non-executive board member for a UK organisation, served as Group Marketing Manager for Global Sources, and eventually established her own PR agency in Hong Kong at the age of 38. I ha worked with esteemed global clients such as BASF, British Council, Economist Events, Emack & Bolio, Foodpanda, Informa, Kipling, Linkbynet, Scottish Government, and Weave Living.
The current price for this program is £1,500, which includes five sessions, each lasting 1.5 hours.
By joining this program, you will receive invaluable guidance and support tailored to your specific needs, enabling you to navigate the complexities of PR and Marketing successfully.
What Clients Are Saying
"Mandy is wonderful, and I wouldn’t hesitate to recommend her to anyone who needs help or guidance with their brand. Mandy is approachable and open, which I loved to open up about what I truly wanted my brand to be. I asked Mandy to help me as I had taken the plunge to focus on teaching yoga, away from an advertising career. I needed guidance to find my personal brand. Mandy will guide you to find what you and your brand stand for, who your audience should be and most importantly, especially for me to define your worth. I felt it was more than identifying my brand but also coaching me. It has been brilliant, and already I am attracting clients, teaching what I feel right for me - more restorative/ calming practices and I feel I am on the right path.