Founder - Mandy Queen

Mandy Queen is a seasoned communications and marketing expert with nearly 25 years of experience spanning roles in prestigious UK-based FMCG giants, award-winning campaigns in the seafood industry, visitor and exhibitor marketing for 40 trade shows and a successful entrepreneurial journey in Asia and the UK, where she has helmed a thriving PR agency for almost 14 years serving 100 clients across APAC. As a Global Scot appointed by Scotland Development International, Mandy is your go-to guide for organisations eyeing global expansion. 

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"I earned my communications degree in the mid-90s and, on graduation, joined the marketing communications department at FMCG giant Scottish & Newcastle. I managed UK-wide public relations agencies and corporate hospitality events within a small team, engaging well-known brands like Becks and Kronenbourg 1664 with buyers from major UK retailers and journalists from trade publications like The Grocer.

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In 1999, I took the helm as Consumer Communications Manager at the Sea Fish Industry Authority, leading national award-winning public relations and marketing campaigns, including the Fish & Chip Shop of the Year Competition and Fish Retailer of the Year. I introduced Seafood Week, a transformative UK-wide initiative that continues to thrive. Eventually, I became Head of Communications, overseeing a one million pound budget and a broad spectrum of communication activities, especially stakeholder engagement and crisis communications.

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Seeking global experience, I ventured to Hong Kong in 2006, securing a marketing role at Messe Frankfurt, one of the world's largest trade show, congress and event organisers and worked across Shanghai, Shenzhen and Hong Kong. Later, at Global Sources, I rose to Group Marketing Manager, looking after 40 trade shows annually.

 

In 2010, I founded a public relations and marketing agency in Hong Kong, Cred Communications Ltd. Within the first year, I earned prominent visibility on Google's front page, six-figure sales, and global clients, including BASF. I renamed my agency Mandy Queen PR in 2020 (due to the previous site being hacked - I can share more over a coffee). Since 2010, I have generated millions of dollars of income and brand reach for my clients, including Lindt & Sprungli, The Economist Events, New World Development, Emack & Bolio's, Ovolo Hotel Group, Hofex and the British Council. 

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While in Hong Kong, I co-founded the Hong Kong branch of Creative Mornings, sat on the board of the Council of PR Firms of Hong Kong and mentored young members of the Australian Chambers of Commerce. I was nominated as one of Hong Kong's Women to Watch by The Women's Foundation. 

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Today, my mission from Hong Kong and the UK is to provide expert advice and guide organisations seeking global expansion. I was recently appointed a Global Scot by Scotland Development International to help businesses looking to expand into Asia. 

 

In my spare time, I paint. I also stay informed about industry trends by keeping current with PR, marketing, and business trends. My current obsession is AI."